Nvidia to make reference smartphones and tablets: Rumor

Nvidia to make reference smartphones and tablets: Rumor

Summary: Nvidia, no stranger to producing reference designs for graphics cards, is rumored to be getting ready to produce reference designs for smartphones and tablets based on its Tegra platform.

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(Credit: Nvidia)

So far, chipmaker Nvidia has been content with making chipsets for post-PC devices, but rumors now suggest that the company may be getting ready to take a more hands-on approach to hardware designs.

According to Russian tech site Mobile Review, the way Nvidia plans to do this is by creating reference designs for smartphones and tablets that use its chipsets, and these hardware reference designs can then be adopted by other OEMs and ODMs for their own hardware.

The idea behind offering reference designs is that it is a quick and easy way to get hardware makers to adopt particular platforms and chipsets--in this case, Nvidia's Tegra mobile silicon--because much of the heavy design and engineering work has already been done. This significantly reduces the cost of bringing the hardware to market.

Also, by creating its own reference hardware, Nvidia will be able to have more leverage over hardware makers in terms of price point or standard of quality.

The rumor goes on to suggest that hardware based on these reference designs will debut by add-in-board (AIB) partners at Computex in June this year.

It should be remembered that Nvidia has years of experience producing graphics card reference samples, and it is likely that this experience could be tailored to producing smartphone and tablet reference designs too. However, a downside to graphics card reference designs is that most manufacturers come out with what is basically the same card, with little more than branding separating one vendor's product from another.

This isn't the first time that Nvidia has tried something like this. Back in May of 2012, it unveiled its Kai low-cost tablet platform, a plan that fizzed out mostly as a result of a lack of interest from hardware makers.

Topics: Hardware, Processors, Smartphones, Tablets

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5 comments
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  • They Won't Be Running Windows

    Somehow I think these reference designs will have Android, or something else Linux-based, for their OS. Why? Because Linux is the only kernel that supports the heterogenous cores in the Tegra 3 and later chips.
    ldo17
    • Really?

      Perhaps you can explain how my Surface RT uses a Tegra 3 processor and why the next generation is already slated for the Tegra 4, oh wise one!!

      Is ldo17 leet crypto speak for Idiot?
      archangel9999
      • Re: Perhaps you can explain how my Surface RT uses a Tegra 3 processor

        Certainly: not as efficiently as a Linux-based OS like Android does. Windows has to run with the fifth, low-power, core disabled. That means it won't be able to match Android running on the same hardware for battery life.
        ldo17
        • BS

          My Surface out performs and has longer battery life than my daughters Samsung Galaxy - she now wants a replacement
          archangel9999
          • Re: BS

            My Asus Nexus 7 has a Tegra 3; it'll beat your Surface for battery life any day of the week.
            ldo17