Passing the red shield: Intel Security to replace McAfee brand

Passing the red shield: Intel Security to replace McAfee brand

Summary: As Intel rebrands its security group, McAfee will finally lose its brand name, an entire decade after its founder John McAfee resigned.

TOPICS: Security, Intel

John McAfee's rather publicly known frustrations at being associated with the security company he founded but sold off will soon come to an end, with Intel planning to rebrand the acquired group.

Making the announcement at the Consumer Electronics Show (CES) in Las Vegas, Nevada, Intel CEO Brian Krzanich said that McAfee products will now be rebranded to fall under its newly unveiled Intel Security group.

Intel will retain McAfee's iconic red shield symbol.

As part of the transition, some parts of McAfee's mobile offerings will be made available at no cost. No specific details have been released, except that they will be available for iPhone, iPad, and Android devices.

"Intel's intent is to intensify our efforts dedicated to making the digital world more secure, and staying ahead of threats to private information on mobile and wearable devices," Krzanich said.

Intel also noted in a statement that Android-based devices have been barred from corporate bring-your-own-device policies due to differences in security requirements and features offered by the operating system. Intel Security plans to introduce an Intel Device Protection offering later this year to fill this gap.

McAfee's founder welcomed the rebrand.

"I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate users," he told BBC news.

"My elation at Intel's decision is beyond words."

McAfee was purchased by Intel for $7.68 billion in 2010.

Topics: Security, Intel

Michael Lee

About Michael Lee

A Sydney, Australia-based journalist, Michael Lee covers a gamut of news in the technology space including information security, state Government initiatives, and local startups.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • useless

    we, users of decent operating systems, don't need that antivirus software
    • useless


      Really? Show me one OS that is immune to malware or virus
      • OS's

        When you learn more about computers, you will know the answer.
    • decent OS?

      Is that why Intel is banning BYOD of Android (built on Linux as folks are so often to remind us) because of its security failings?
    • Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha !

      Now that's funny. No, its beyond funny.

      "we, users of decent operating systems, don't need that antivirus software"

      Wow. What a hoot. That's like a big fat 500 pound 85 year old guy with leprosy saying "we who live in nice neighborhoods don't have to have curtains on our bedrooms because nobody peeps in".

      No, you know what wise guy??? The only computers that don't need security software are the ones nobody wants to break into.

      What an idiot.
  • How about a redesign to block adware

    If I have to take search conduit off one more "Mcafee" protected computer I will fall on the floor twitching. How come the big security companies will not do anything about 24x7 help or webcake?
  • Mcafee software was a pig

    I hope Intel slims down the footprint of Mcafee software. Last time I ran it, it ran like a pig. As for the name: 1. Mcafee and his exploits around the globe and destroyed his good family name. The people prior to Intel's ownership ruined whatever credibility that product line ever had. Hey Intel things can only get better from here...
    • re:

      I completely agree with you. I'm glad I read about this rebranding effort so I'll know to avoid it under its new name. A turd by another name is still a turd.
      Sir Name
    • Its the problem with most paid for AV software.

      In order to justify the costs as opposed to the very good free AV one can now get, the paid apps have to try and do so much that they invade your system like a cancer. Its so unnecessary.

      Unless your hiding government secrets or the password for fort Knox its hardly worth the hassle. The free AV systems work so well these days I cant recall the last time Ive known anyone who uses one that's had a security issue.
  • Intel was major stupid to buy McAfee

    I have never seen a more bloated slow piece of garbage than the McAfee line of products. MSs free piece of anti-virus software is much better than the overpriced McAfee junk. I don't even want their trial software installed by the vendor when I purchase a new PC.

    Does Android really to run any slower from adding this junk?
    • re:

      In my own painful experience with McAfee crapware, I have found it impossible to completely uninstall. My mother in law's computer can't run Windows Update to this day because some remnant of a McAfee install won't let it. The whole system needs a clean install of Windows but I don't have the time or patience.
      Sir Name
      • Not impossible if you have the right tool...

        "Your Uninstaller" is able to "completely" uninstall any software I've ever needed to remove from my PC. It erases all traces of the software ever having been installed, including registry entries. Definitely a "must have" application.

        Note: I am not affilliated with the application or its developer. I am only a dedicated user of it and am not compensated in any manner for suggesting its use. That said, try it and see for yourself.
    • McAfee and Intel in symbiosis

      I joked at the time that the match made perfect sense, given how great a proportion of the total Intel CPU capacity out there got eaten by McAfee's lousy code.

      I always felt a little sorry for the likes of Peter Norton and John McAfee, having their names plastered all over some of the worst tat ever knuckled into a keyboard - they may have been paid well for it, but to be forever associated with such junk? I've had Norton's "protection" break network connectivity (the firewall component ate packets while it waited for user input from a component that wasn't running), and McAfee anti-virus mistake Windows' own innards for malware and delete svchost.exe - hardly a positive association with their names.

      (Sadly, we still use McAfee's junk at work. I hope either Intel can fix it, or we finally switch AV vendors!)
      • I bet Intel will fix it alright.

        Probably so much so it will be unrecognizable. People wonder why Intel bought it?

        Here is the clue; one less well known paid for AV system for Intel to compete with, just buy it out, remake and rebrand it, hope the people who do use McAfee follow along and are pleasantly thrilled with a lighter faster new offering and then start scoping out more new customers from the other leading paid brand.

        Its common tactics, but they only usually work well when the buyout results in a new and improved product.

    It is unfortunate that folks are suckered into buying McAfee and Norton, etc. These and other similar programs are responsible for a huge amount of the instability in Windows, and are wonderful for bogging down systems........ A total pain in the butt. Since I started using MS Security Essentials for Windows on my Windows machine some time ago, everything has run smoothly and painlessly. My primary system............ Linux SUSE for many years and versions, has proven immune to the problems that McAfee is designed to address. Linux may not actually be immune, but thus far I haven't seen any indication that it was targeted by anybody.
    • Norton?

      I have both Norton and MSE (on different machines, XP, Win 7 AND Win 8.1).
      Both work great.
      I prefer Norton. As far as McAee, it did come with a couple of new laptops (Dell).
      It's a pain. Bloated and INTRUSIVE. Uninstalled it (with no issues) and replaced it with Norton.
  • rebranding

    Normally and primarily remove Norton and Mcafee software from new purchases, now it appears I will have to add to my list of removals. This is good for Intel, as noobs will love the glitz and glitter of whatever Intel offers, and is good for techs as we will know automatically what needs to be removed. Poor end-user is caught in the middle AGAIN.
    Intel, this purchase HURTS you in the eyes of most everyone who has ever worked with Mcafee software. The work required to revise the reputation of the software and your own brand name will be a terrible cost to bear. You didn't need this, McAfee should have been allowed to die on the vine. Yes, I know McAfee has contracts with the U.S. government and probably other places around the world, and they will demand a MUCH better product as a result of your entrance into the market. Should have just created YOUR product line from scratch..
    • Your jumping to wrong conclusions.

      What do you think is going to happen here???

      You actually think people are going to say "Geeze!! Intel bought McAfee! I hate McAfee! Boy that sucks!! Im not going to buy an Intel computer now!"

      Um..NO. Nothing in the universe that's even close to that will happen.

      Nobody is going to actually equate McAfee with Intel in any significant or direct way. Once the McAfee name is gone and it becomes whatever it will now be called, all memories of McAfee for the general public that Joe Average is will fad away quickly.

      Then it will be up to Intel to complete the overhaul, I bet its pretty much done now, and only depending on how well that part goes will it either become a burden or benefit to Intel.

      Lets not start making more ridiculous predictions about anything before it happens.