Photos: Copy that - Xerox and Superbikes

Photos: Copy that - Xerox and Superbikes

Summary: From document and IT support to 'burn-ups' back at the HQ

TOPICS: Tech Industry

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  • From document and IT support to 'burn-ups' back at the HQ

    Xerox announced its sponsorship of the Ducati Superbike team earlier this year in a branding move it says is aimed at shaking off some of the perceptions associated with being a business IT company and presenting a more dynamic image.

    Credit: Andy McCue

  • The 1000cc Ducati machines used in Superbikes, which are based on street bikes and can hit a top speed of almost 200mph, are not as highly modified as in other types of motorsport but the team's engineer told that technology can still shave off a vital tenth of a second in a race.

    Credit: Andy McCue

  • 2004 champion James Toseland is having a poor year and, following a disappointing race in front of 100,000 UK fans at Brands Hatch at the weekend, he's now out of the running for this year's title. In a vain attempt at a Xerox joke he told reporters he doesn't want to "copy" that result...

    Credit: Andy McCue

Topic: Tech Industry

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