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What's in a name? Impressionism, DNA, fractals, Braille, barcodes and Pac-Man for starters...
In recent years, the Google brand has regularly been ranked more powerful than global megabrands such as Coca-Cola - making the now uber-familiar Google logo one very important piece of web real estate.
Over the decade or so since it's been online, the company logo has shed a few pounds and ditched the youthful exuberance of its early days - as shown above, circa 1998 - becoming the svelte and streamlined six letters we know so well.
But as the saying goes, familiarity breeds contempt - perhaps one reason why Google has become increasingly creative with its corporate emblem. Officially sanctioned Google Doodles, as they're known, regularly transform the familiar lettering to commemorate national anniversaries, scientific discoveries, holidays, birthdays and more.
"Having a little bit of fun with the corporate logo by redesigning it from time to time is unheard of at many companies but at Google, it is a part of the brand," says Google.
Click through the following pages to see how Google Doodles have evolved over the years...
Image credit: Google