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Autonomy augmented reality app on newspaper ad
Mashing up enterprise and consumer tech was also something of a theme in July. Autonomy's Aurasma augmented reality smartphone app is now being used as a marketing tool by a number of companies including media agency Mediacom and luxury yacht maker Wally.
Shown above is the app being used on a newspaper advert for Wally in which it overlays the ad with a video trailer related to the company's nautical products.
To find out how else Aurasma is being used, check out From yachts to shoes and movies - how marketers are using augmented reality.