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Samsung is going all in with Windows 8: it's delivering an ARM-based tablet that uses the RT build of Microsoft's newly launched operating system, as well as two x86-based tablets that run the full OS.
With the ATIV range, the hardware maker is trying to maximise its appeal to enterprise and business buyers by covering all the bases. Traditionally, the company has focused on consumer markets.
"The difference for us at Samsung [to rival manufacturers] is that we have historically built the business up as a predominantly consumer electronics brand, where we're at now is that we are very serious about how we work with the B2B channel and B2B end users," said Graham Long, head of IT at Samsung UK and Ireland.
"The last couple of years has been a journey whereby we've needed to establish the systems, processes and right people," he added.
The RT tablet shown here, the ATIV Tab, has a 10.1-inch, 1,366-by-768 pixel display, a 1.5GHz dual-core processor and a forward-facing 1.9-megapixel camera for video calling.
Image: Ben Woods