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Apple iOS 5 Notification Centre
And it wasn't just Microsoft announcing new offerings in June. At Apple's annual Worldwide Developers Conference (WWDC), held last month, the Mac maker took the wraps off a number of products including the latest version of the operating system for the iPad, iPhone and iPod, known as iOS 5.
Among the features new to the OS in its fifth iteration is Notification Center, a hub for notifications - such as missed calls and text messages - on the device. Users can also see a rundown of all their messages on the lock screen, including missed calls and app updates.
To see what other features have made it into iOS 5, check out Apple's fresh OS for iPhone and iPad - iOS 5.