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In addition to the desktop software, a link to the Nike+ Fuelband site is provided and walks you through different aspects. The desktop utility is primarily used to manage the band settings while the website lets you view stats and share it with others.
The Nike Connect utility has a few settings for you to manage. The first is to enter your personal profile.
The time and date are synced when you connect your device. Thankfully, you can also enable 24 hour mode.