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From secret IBM technology bunkers beneath the arena, to big screens around the ground and augmented reality and cameras that can fly, fans at this year's Australian Open are well catered for.
Above, Aussie Jarmila Groth returns a tough serve from Belgian Yanina Wickmayer as the IBM speed counter tracks every volley.
Photo credit and captions: Luke Hopewell/ZDNet Australia
Telco sector veteran, now Tennis Australia CEO, Steve Wood talks about the sport's 18-year relationship with IBM and how technology is critical to the game.
"In the future, players will train smarter, manage injury better, analyze themselves more, all with technology," Wood said.