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This is a full-throated, start-to-finish rave-up, in which Surface is "beautiful and functional and simple and honest":
If Microsoft delivers—which means that the price and the battery life should be competitive with Apple's offerings, and that keyboard lives up to its billing—it has a real chance of stopping the seemingly unstoppable Apple empire. Or at least slowing it down.
If it fulfills its promise, if Microsoft Surface Pro is $800 or $900 and can pull six or seven hours of battery life, then things will change. It's going to be hard, since they don't have the app ecosystem yet, but that will come eventually. Microsoft has the user base, the developer base, and the deep pockets to make sure of that.
The only thing Microsoft was missing until yesterday just was a better platform. Now all the pieces are in place for a well-fought war, just like the good old days.
Consider this the canonical pro-Surface argument until further notice.