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Newman notes that Google is following a similar path, and that both companies are drawing their inspiration from the same well:
"We believe that any intersection between human and machine can be made better when all aspects of the experience--hardware and software--are considered in working together," Microsoft CEO Steve Ballmer said at the Surface press event. You could probably attribute that quote to Steve Jobs and get away with it.
Microsoft's not the only company that's taken a liking to Apple's approach. Google also intends to build more of its own hardware. A new Google-branded tablet, manufactured by Asus, may be announced next week at the Google I/O developers conference, according to numerous reports. Several more Google devices, including new Nexus phones, are also reportedly on the way. Don't forget that Google now owns a hardware maker, Motorola, which may start churning out its own Nexus hardware in the future.
The optimistic tone is noteworthy compared to the cautious, skeptical tone of just about everyone else in the industry (Gizmodo excluded).