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You can select the storage location, backlight toggle, shutter toggle (big one for many people), and shooting options.
You can select how photos are taken with these settings. You need to touch and/or press the directional pad to take a photo or record video.
Image properties (contrast, saturation, sharpness) can be set on this tab. You can select any effect you want, from none, grayscale, sepia, or negative. Metering mode (center area or average) and prefix toggle (default, date, or date & time) can be set here as well.