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In 2002, Yahoo Personals took center stage. So did the company's e-mail service. Localization was still a primary home page focus, as was news aggregation.
In 2003, job ads from HotJobs, plus sports content, got special attention. The page became significantly longer, though links seemed a bit less clustered. Entertainment got its own purple tab below Marketplace.
HotJobsHotJobs, by 2004 a Yahoo unit, got primary real estate on the company's home page that year. The company also featured its broadband partnership with SBC Communications, now owned by AT&T. In addition, it stopped featuring the local Yahoo units and instead gave tabs to products like "Buzz Log - What the world is searching for" and ZIP code-centered weather reports.
Personalized "My Yahoo" pages got prominent play, as did Yahoo's "Desktop Search" beta.