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Internet Explorer 9 Tracking Protection: how it works

Summary: With the IE9 Release Candidate, Microsoft has taken the wraps off a powerful new privacy-protection tool. Using the Tracking Protection feature, any IE9 user can install a list of sites and substrings that it wants to block. The effect is to block third-party tracking cookies, web beacons, analytics scripts, and even ads.

Ed Bott

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Here’s a simplified example of Tracking Protection at work, with a page that includes an advertisement and a tracking pixel from two third-party sites.

Because xyz-ads.com is on the Block list, no request is sent to its server and the space where the ad should go remains blank. But abc-analytics is on an Allow list, so that request goes through.

For more details on how Tracking Protection works, see IE9 and Tracking Protection: Microsoft disrupts the online ad business.

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Topics: Banking, Browser, Microsoft

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  • RE: Internet Explorer 9 Tracking Protection: how it works

    I don't mind a tasteful, unobtrusive, informative ad, and I understand the reasons for them. What I can't abide are the ads that smash themselves into your face with blinking, coruscating, maddeningly kaleidoscopic visual effects. So I use ad blockers. They undoubtedly block the "good" ads along with the bad, but there's no other simple way to avoid the intolerable ones.
    preilly2@...
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    • RE: Internet Explorer 9 Tracking Protection: how it works

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  • RE: Internet Explorer 9 Tracking Protection: how it works

    Thanks for the explanation. Can anyone share the download location of IE 9. Thanks. http://www.m6.net
    ahsima
    Reply Vote

    • RE: Internet Explorer 9 Tracking Protection: how it works

      @ahsima http://www.microsoft.com/downloads/en/results.aspx?freetext=IE9&displaylang=en&stype=s_basic
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  • RE: Internet Explorer 9 Tracking Protection: how it works

    I like it! Now I can finally banish doubleclick and several even more obnoxious ones which slow down my access to a web site while loading themselves.
    jbaird
    Reply Vote
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