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Back in my youth, boomboxes were a popular way to enjoy loud music on the go. The Jawbone Jambox comes in a box stating "That was then" on the outside.
Check out my full ZDNet Mobile Gadgeteer blog post for more detailed thoughts on the device and a video of it in action.
I though the Jambox would be a lot bigger and then after taking off the box top cover I noticed it is quite small with the words, "This is now" shown just below the speaker.