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Microsoft is advising its partners to position Windows 7 tablets and slates as ideal for both content consumption and creation, able to handle offline and online situations equally well.
A centerpiece to Microsoft's Windows 7 slate campaign is the issue of customer choice. Microsoft is emphasizing a diversity of form factors and input methods as an advantage for the Windows slates over the iPad.
When calling on customers not yet committed to deploying the iPad, Microsoft is advising its partners to push the "one size does not fit all" message.