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Shimon EckhouseSyneron Medical Chairman Shimon Eckhouse, a former missile engineer, has since founded several companies including Syneron, which makes medical equipment that can remove hair with less danger of burning skin. The company is also looking at ways to remove fat from a person's body that will be less invasive than liposuction.
"You know those TV shows like 'The Swan' or 'Oprah.' People talk about aesthetic procedures. They aren't ashamed to talk about it," Eckhouse said.