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Shimon EckhouseSyneron Medical Chairman Shimon Eckhouse, a former missile engineer, has since founded several companies including Syneron, which makes medical equipment that can remove hair with less danger of burning skin. The company is also looking at ways to remove fat from a person's body that will be less invasive than liposuction.
"You know those TV shows like 'The Swan' or 'Oprah.' People talk about aesthetic procedures. They aren't ashamed to talk about it," Eckhouse said.
Syneron hair removal
One of Syneron's hair removal machines. Rather than just market these systems, which range in price from $50,000 to $150,000, to dermatologists only, the company is also selling them to general practitioners. In some countries, the systems can be operated by non-physicians.