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Jeff Brown, Electronic Arts' vice president of corporate communications, talks about "NCAA Football 07" at the company's Studio Showcase event in Redwood City, Calif., on Thursday.
Godfather and car
In the cafeteria of its main campus, Electronic Arts has large banners celebrating its recent video game titles. Here, a Lamborghini brought to the Studio Showcase event to promote "Need for Speed: Carbon" sits in front of a giant "The Godfather" banner.