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At the core of Sony's new game machine is the Cell chip. With a radical new design that includes nine separate processors, with one controlling "brain" that will divvy up tasks among the other eight, the Cell has been touted by developers as a middle ground between the traditionally separate graphics processors and central processors, with advantages over both.
The PlayStation 3 will come in white, silver and black. The console is built around a new chip touted as being at least as fast as those in the most powerful PCs on the market today. The chip, called Cell, was developed by IBM and Toshiba.