Qualcomm demos augmented reality apps

Qualcomm demos augmented reality apps

Summary: The chip manufacturer has demonstrated its future vision for augmented reality applications at its IQ 2010 event in London, highlighting potential usage for instructional, gaming and learning apps

TOPICS: Mobility, Apps

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  • Qualcomm demonstrated its augmented reality app projects at the company's IQ 2010 event at London's Science Museum on Wednesday.

    The company says that it is working with a number of academic institutions to further its research in augmented reality (AR) and that it has already established AR gaming studios at the Georgia Institute of Technology.

    However, far from being restricted to gaming, the company hopes to see AR being applied to applications such as instructional 'how-to' guides, learning aids — such as languages or childrens' education — as well as marketing/promotional uses.

    "AR transforms your mobile device into what has been described as a magic looking glass where you can interact with the real world. With a dedicated in-house team of AR technologists and visionaries, and collaborations with leading academic institutions such as Georgia Institute of Technology and Technology Institut Graz (Austria), Qualcomm's AR vision-based platform enables a new breed of user experiences," says the company's official augmented reality web page.

    Qualcomm is also hosting an Augmented Reality Developer Challenge to try and encourage developers to work on new apps, offering a total of $200,000 (£129,000) prize money — including a $125,000 first prize for the victor. The closing date for entries is 7 January, 2011 and the winners are expected to be announced at Mobile World Congress in February.

    Photo credit: Natasha Lomas/silicon.com

  • The main application on display at IQ brought the classic 1960's board game Rock'em Sock'em Robots into the virtual sphere.

    The prototype runs on a standard Android 2.1 or higher device with single and multiplayer options, allowing two users to duke it out head-to-head.

    Photo credit: Natasha Lomas/silicon.com

Topics: Mobility, Apps

Ben Woods

About Ben Woods

With several years' experience covering everything in the world of telecoms and mobility, Ben's your man if it involves a smartphone, tablet, laptop, or any other piece of tech small enough to carry around with you.

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