Qualcomm demos augmented reality apps

Qualcomm demos augmented reality apps

Summary: The chip manufacturer has demonstrated its future vision for augmented reality applications at its IQ 2010 event in London, highlighting potential usage for instructional, gaming and learning apps

TOPICS: Mobility, Apps

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  • The application currently needs a special game board to provide contrast for the camera and allow the players to recognise the boundaries of the AR game. Different game boards were also demonstrated for playing the game in different environments.

    "There's actually nothing on the table but a piece of paper but when you look at it on the phone, you actually see a game there and you and another person can play that virtual game," said Paul Jacobs, chairman and chief executive of Qualcomm during his keynote.

    Photo credit: Natasha Lomas/silicon.com

  • Qualcomm also demonstrated other uses of the technology, such as choosing the colour of a car that appears when the AR app is running and aimed at the appropriate board.

    During his keynote speech at the event, Jacobs also demonstrated how easily pictures can be transferred from a phone's camera to internet-enabled photo frames with the press of a few buttons.

    The company is set to release the augmented reality SDK "later this fall" so as to give people enough time to develop new apps for the Augmented Reality Developer Challenge.

    Some organisations are already beginning to see the value of developing augmented reality applications. ZDNet UK spoke to Timo Elliott, senior director of strategic marketing at SAP, who agrees that augmented reality is one area in which consumer developments are leading business innovation.

    Photo credit: Natasha Lomas/silicon.com

Topics: Mobility, Apps

Ben Woods

About Ben Woods

With several years' experience covering everything in the world of telecoms and mobility, Ben's your man if it involves a smartphone, tablet, laptop, or any other piece of tech small enough to carry around with you.

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