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Qualcomm also demonstrated other uses of the technology, such as choosing the colour of a car that appears when the AR app is running and aimed at the appropriate board.
During his keynote speech at the event, Jacobs also demonstrated how easily pictures can be transferred from a phone's camera to internet-enabled photo frames with the press of a few buttons.
The company is set to release the augmented reality SDK "later this fall" so as to give people enough time to develop new apps for the Augmented Reality Developer Challenge.
Some organisations are already beginning to see the value of developing augmented reality applications. ZDNet UK spoke to Timo Elliott, senior director of strategic marketing at SAP, who agrees that augmented reality is one area in which consumer developments are leading business innovation.
Photo credit: Natasha Lomas/silicon.com