Red Bull starts mobile service on Vodafone

Red Bull starts mobile service on Vodafone

Summary: Red Bull will take its first step into the mobile market, with the company planning to launch a virtual mobile network on the back of Vodafone's 3G network.

SHARE:
TOPICS: Telcos, Mobility, Optus
1

Red Bull will take its first step into the mobile market, with the company planning to become a virtual mobile network operator on the back of Vodafone's 3G network.

Australian professional surfer Sally Fitzgibbons holds a Red Bull Mobile-branded handset
(Credit: Vodafone)

Similar to how Virgin Mobile operates as a mobile virtual network operator (MVNO) on top of the Optus network, Red Bull will work with Vodafone Hutchinson Australia to create its own branded network dubbed Red Bull Mobile.

The company will also flog branded handsets and multimedia services. Retail sales, distribution management and customer service support will be provided via MVNO services aggregator Aggregato.

The Red Bull Mobile network will be integrated into the company's existing marketing and communications programs, and allow Red Bull Mobile customers unlimited access to Red Bull TV and the World of Red Bull. Users of the service will also have access to exclusive tickets to Red Bull and partner events or the opportunity to meet Red Bull athletes.

Red Bull has not yet released full pricing details or a definitive launch date, but the company expects this to occur later this year.

Topics: Telcos, Mobility, Optus

Michael Lee

About Michael Lee

A Sydney, Australia-based journalist, Michael Lee covers a gamut of news in the technology space including information security, state Government initiatives, and local startups.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

1 comment
Log in or register to join the discussion
  • Not happy

    Have been with RBM for over a year. My experience has been mixed at best..
    I went on the 30 day pre pay as a trial which went ok so I pre paid for a year 6 or 7 days prior to my 30 day credit expiring.
    Got a text saying please top up your credit because are coming to the end of your 30 day period so I rang RBM and asked what the story was as I had paid for a year. Was told "all good you received that txt from an auto service don't worry your service will carry on as normal".
    Nope...Without phone for 3 days. I am not popular with my customers who cant contact me....
    This week my 365 day credit is ending so I went to the RBM website 2 days prior to my credit expiry date and was simply going to get another 365 credit. I saw a package deal with a galaxy s2. I already have a s2 but it is pretty bashed up so I decided to get a new one while I was there. How convenient.
    Nope. Was told AFTER purchasing package that my recharge number was being sent out with my phone and as it may take 2 weeks so I would be without service for a week or more.....What a joke...
    24 hours after receiving confirmation of my purchase I receive an email asking me to "provide a government issued photo ID and a utility bill in your name to your address so that we can complete your order. (please scan and email this information) "
    Are you kidding. You want me to send to God knows where my credit card number, drivers licence or passport and a utility bill in my name...As if...... that's how people get there identity stolen...
    I was asked for less info. when I increased my credit card limit by thousands...
    I bought a home theatre package worth 5k with just my credit card. No id.....
    I have been a customer for over a year and have had the same credit card number, phone number, postal address, email account and I confirmed my identity with my 6 digit code ....
    Nope not good enough....
    These people are very frustrating to deal with. It is like talking to a robot..
    A very sorry and scripted robot.......
    swilbs