Report: Two new iPhone models coming in September

Report: Two new iPhone models coming in September

Summary: According to a new report quoting employees at a Chinese supplier.

TOPICS: Apple, iPhone, Mobility
Photo courtesy Apple

People at Hon Hai Precision Industry Company say that it will begin shipping two Apple iPhone models—one premium, one economy—in early September, according to a new report.

The Wall Street Journal's Lorraine Luk and Ian Sherr report that it's all a part of Apple's strategy to "regain momentum." The dominant technology company has never before introduced different iPhone models at the same time.

Sources at suppliers told the reporters that their companies began producing components for the devices in June. The high-end model will have a metal case; the low-end model may not.

Earlier, AllThingsD pegged Apple's planned announcement for September 10, but it's unclear exactly what the plan is. Will Apple introduce them both at once, or stagger them? How does that impact fourth quarter holiday season sales? And what about those crazy rumored colors?

Unsurprisingly, Samsung—which now sells more smartphones than Apple—is planning its own product party on September 4. Rumors suggest the company is preparing a new Galaxy Note "phablet," the phone-tablet hybrid device, and an electronic watch called the "Galaxy Gear."

Three things we're wondering:

  • Can Samsung successfully interrupt Apple's bid for momentum? (Has the twinned event tactic ever worked before?)
  • Apple has made missteps this year. Can it get out of its own way this time?
  • What is the true strategy behind Apple's next moves: attack the sizeable portion of the world's population that aren't holding a smartphone, or merely convincing those who aren't holding Apple smartphones to defect?

Topics: Apple, iPhone, Mobility

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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  • ohhh!

    That is going to change the world that we live in. I don't know if I will find sleep tonight
    • Try this

      Maybe you can have your Iphone Play you a lullabye-bye..... (;-)
  • Apple

    Apple will hit $800 by the end of the year.
    • That's a pretty low market-cap, but, it's probably the true worth of Apple.

    • Interesting speculation

      Based on ?????
      • How about?

        The fact that Apple's stock has gone from $400 to $500 in only a month?
        • Apple stock was never at $400, and it only went higher through

          the speculative remarks from Icahn, who claimed that Apple stock was undervalued. So, it only went up via a statement from a speculator. Other than that, Apple stock is way overvalued, and it's true worth is close to what HTC is worth. Apple's high-flying days will soon be over.
    • surely you meant

      800 pesos
  • Good one Apple.

    The words Apple and economy don't go to together.
    • Re: Premium and Economy iPhone Models.

      I surely hope that this time Apple makes the iPhone with user replaceable batteries, or at least make the Economy iPhone model's battery user replaceable, it would then be a deal changer. I have never ever purchased a single iPhone or iTouch in my life because of this reason, I believe that user electronics that relies on BATTERIES must be USER REPLACEABLE, because all batteries chemistry goes bad sooner or later with a typical recharge and discharge max rate of 300 to 500 before the battery needs to be replaced and if the user cannot easily replace the batteries in their gadgets when then go bad then the user will either have to purchase a new battery or pay apple hundred and something dollars to have them not only replace your battery but wipe clean your contacts and everything you had saved on your iPhone, something the user could have done themselves for $10 to $30 had it been user replaceable and potentially be able to keep all of his contacts and content intact on the cellphone.

      So, Once again, if Apple releases a model with user replaceable battery, that alone would be a deal changer as many users who have not considered getting an iPhone because of this problem would consider getting one.
      • Battery

        Oh, you don't understand. You are supposed to replace the entire $800 device when the $29 battery wears out!
      • Don't hink it will happen

        Apple is known for arrogance. They will go belly up before they allow either an SD card or a replaceable battery
        • Being that a two year old with a screwdriver can replace an iPhone battery

          WTH is your point?
          Oh wait, you men you can't?
          Oh, and iPhones read SD cards just fine, too.
          • mean

      • The batteries in ALL iPhone models ARE user replaceable

        unless by user you mean complete idiots.
      • (In a voice from the grave,) Don't You Believe It!

        Apple has well proven that smart phones don't NEED user-replaceable batteries despite all the moaning by people who think they know better. If you're ignoring the iPhone simply because of this fact, then I question your ability to reason since Apple has not put user replaceable batteries in any of their mobile devices since the first iPod and has even made it effectively impossible for users to replace the batteries in their laptop computers. Why? Because the batteries simply last--as long as they are properly used.

        That's right, Apple has proven that you can get a minimum of 1,000 full cycles on their batteries by simply using them in a reasonable manner. This doesn't mean plugging them in and leaving them plugged in; it doesn't mean recharging them every six hours whether they need it or not; it means recharging them when they get to or below 20%. I've had three different iPhone models now and not one of them has had the battery die the way most phones with user-replaceable batteries die. I have an iPhone 4 I use as an iPod touch that is still at 50% charge after sitting for more than 6 days in standby mode, actively updating itself from iOS 6.0 to 6.1.3 during that time.
        • Did you not understand "full" cycle?

          Most Li-ion and Li-poly batteries are good for about 350-500 full charge-discharge cycles. Apple's not a battery maker, they use the same batteries as everyone else.

          If you're not full cycling them, they will last substantially longer. So if you manage to get 1,000 cycles when recharging at 20% or so, that's not a surprise, that's not something Apple's doing special, that's more or less expected behavior. The same principle powers hybrid cars -- my Prius (2003) won't run the battery up to more than 80% or down below 40% (newer models use a wider range)... so it's had over 3,700 days of cycling, without a problem.

          But a regular user running their iPhone out every day is not going to have two years of use before that battery needs replacing. This is well documented. And it's typical Apple form over function -- battery hatches are apparently ugly, so they won't have them. I don't believe it's a money thing. The lack of a micro-SD card slot, that IS a money thing.
          • I understood "full cycle" and Apple comes through on its promise

            of 1,000 full cycles per battery when used correctly. The fact that my iPhone 3G still works with its original battery and my iPhone 4 still has over 40% of its charge after a full week on standby says that the batteries CAN last longer than a mere 300 to 400 cycles.
          • I share your experience

            I handed down my 3GS a couple of years ago and my 4S last year, both to good friends. Both devices are still going strong with their original batteries after what is it 3, 4 years of daily use. That's way more than 1000 cycles. I'm have no battery problems with my current iPhone 5 either.

            I'm not claiming that this mightn't happen for other phones as well; for sure everyone is buying from the same pool of mfrs. The point is that it's hard to comprehend why people make such a fuss about the fact that in theory one isn't supposed to be able to change the battery. Who realistically keeps a phone for more than 3-4 years??? If you do keep it, well by then just get someone who's not afraid to go under the hood to change the battery for you.

            There are many examples of what feels like greed or an excessive need for control in Apple devices (standard USB port, anyone?) But the battery issue is not that straightforward. Apple stated years ago that an important factor in their not allowing batteries to be swapped by users is that they want to be sure the old batteries are disposed of properly.

            That rings true to me. I've asked friends for recycling advice for phone batteries for years, going back to the days of feature phones and continuing through to a recent work BlackBerry. I've come away with the impression that most people just toss their old batteries into the garbage. Apple is right to swim against this tide; besides it's part of their DNA to build recycling options into their products.

            I will say that for the low-end phone they might want to rethink this since anything that smacks of elitism won't serve them in the low end market. But technologists should let go of this tired topic.
  • wow a new color and a cheap one!

    How about making one that actually syncs with my calendar on Exchange? I know I'm supposed to use Ical, but our enterprise (as with most) uses exchange for shared calendaring.
    Sorry apple, not biting