Review: Tile Bluetooth tag (verdict: Great)

Review: Tile Bluetooth tag (verdict: Great)

Summary: After almost a year since it started taking orders, Tile is finally shipping. It's like having 'Find My iPhone' for your keys.

TOPICS: Mobility, Apple, iOS, iPhone, iPad

Tile (@TheTileApp) is a small square Bluetooth LE device that can be attached to keys (or just about anything) and be located via Bluetooth when you're close enough, and via a crowdsourced community of users and people that install the app. The use case is attaching the square device to your keyring and using the free iOS app to locate Tile when you misplace your keys. 


For background, I recommend that you read my original Tile article (from a year ago) and my follow-up interview (from May 15, 2014) with Tile Co-founder Mike Farley. 

I backed Tile on June 21, 2013, received my address confirmation email on May 22, 2014 and my Tiles shipped on June 2, 2014. (I also received a Tile press unit on May 31, 2014.) So it took just under a year to get my Tiles, which is a long time by any standard, but not completely unheard of for a startup.  

Tile has shipped over 20,000 units to early backers, but, when will you get yours? Tile has published the following shipping schedule

  • Ordered placed before July 18 – Will ship in June 2014
  • Ordered placed between July 19 and 31 – Will ship in July 2014
  • Ordered placed between August 1 and September 23 – Will ship in August 2014
  • Ordered placed between September 24 and June 3, 2014 – Will ship in September 2014

So, how well does Tile work? In about a week of testing my units, I'm comfortable saying that Tile works as advertised. It's pretty simple, really: you activate a Tile by pressing and holding the "e" then pair it to your iPhone via the Tile app (free, App Store), then attach the Tile to your keychain, MacBook or kid and forget about it. 

When you inevitably misplace your keys or MacBook (but hopefully not your kid!) just launch the Tile app and use it to find the missing Tile. Since it's based on Bluetooth 4.0 (a.k.a. Bluetooth LE) you'll need to be within 50-150 feet of the Tile. If you're not within range, the Tile app will display where it was last seen on a map. The app uses a proximity indicator to show when you're getting closer to the Tile. Pressing the "Find" button in app makes your Tile play a little tune that helps to locate it. Some have complained about the volume level of the Find sound, but it hasn't been a problem for me. 

You can watch a video demo of the Tile iOS app here.

Where Tile gets interesting is in its community tracking features. Like other Bluetooth trackers on the market Tile uses a crowdsourced model to help find your Tiles when you're not within range. Each phone running the Tile app is capable of picking up the location of any Tile, regardless of its owner. Tile allows other community members to anonymously and unknowingly report the location of a lost item. For example, if you lose your bike and another Tile user happens to be in the area of the Tile on your bike, that user will anonymously and securely update its location.


My wife and I recently took an overnight trip to Philadelphia to celebrate our wedding anniversary. To test my eight Tiles, I attached two to our keys, two to our bags, two to a pair of MacBooks, and I gave two to our kids. Via the app I'm able to easily track all eight Tiles and see their location at any given time. When I want to know a Tile's exact location I simply touch an icon to see it on a map, and I can use the Find button if it's lost. 


Tile hasn't yet implemented its "Mark as lost" feature nor are you able to share Tiles with family members (yet) but the company tells me that the lost feature is coming "in the future" and that family sharing will arrive in "the next version." Neither is a deal breaker for me as anyone with the Tile app installed is effectively always looking for your Tiles. Speaking of the size of the community, anyone reading this post would do a great service to the Tile community by installing the Tile app and creating an account. 

As I mentioned in my follow-up interview with Tile Co-founder Mike Farley, customers have Tweeted backer numbers approaching 200,000, so it's safe to say that Tile's audience is growing rapidly. Tile isn't sharing actual numbers but by the fall – when most Tiles are shipped – the size of the community will be substantial. Currently, you probably have the best chance of locating a lost tile in San Francisco or New York, but your best defense is to have family, friends and colleagues install the Tile app, because they tend to run in the same circles that you do. 

While some have been critical of Tile's sealed battery, the company claims that batteries will last one year and the company will notify customers at the one year mark and provide recycling. The company hasn't finalized its replacement options and hasn't committed to a discount on replacement Tiles for existing customers. Although Tile ships with an adhesive sticker allowing you to install it on a flat surface, it doesn't come with any sort of lanyard, loop or ring, an oversight in my opinion. 

Although Tile's been fraught with delays, I'm glad that I stuck with them. They've delivered a slick product that works as advertised and it will only get better as more features come to the app and as more users come online. While Tile hasn't shared precise user numbers (competitor TrackR claims to have "the world's largest Crowd GPS network,") the tracking tag space will be dominated by the company with the largest community. 

If you're interested in buying a Tile, you can pre-order them for $19.95 for delivery in September, or you can buy Tiles from users selling their extras on eBay for around $25 each (just make sure that they're not activated before buying). 

Topics: Mobility, Apple, iOS, iPhone, iPad

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  • Tile is great but not the only game in town

    How about a mention of TrackR Bravo as a strong competitor to Tile? I'm a backer of both and am looking forward to my Tile, but TrackR is basically the same technology and worth a mention.
  • Low tech solution

    I still use the low tech solution: Keys go in pant pocket or on hooks on the door.
    • Keys fall out of pant pockets and hide in the sofa! Grin

      Low tech solution - retrace every possible place where those buggers can be an waste precious time exploring every possible scenario.

      Better low tech solution - just have a spare set of keys available until those gremlins give up their new "key toy".
  • Disappointed that the Tile only lasts a year

    I only found this out today after ordering a set of Tiles for my father for father's day. A tile only lasts a year...not because of a battery issue or whatever, but they will notify you when your year is up so you can purchase another one to replace it. That's not a "feature" that I've seen mentioned ANYWHERE in their materials, and it's fairly hidden on the website.

    Does TrackR have this awful "feature" also? I'd be curious. I'm really disappointed in my purchase now that I've learned that my "gift" is now really only a "subscription." Tile needs to rethink this model. It will definitely hurt adoption if consumers knew that they're only getting one for a year!
    • TrackR

      I'm looking forward to receiving my Tiles in August, but I received a pair of TrackR's a couple of weeks ago, and they seem to work fine with my iPhone 5s, although the range appears to be limited to about 30 ft. And TrackR batteries can be replaced.
      • TrackR review

        i bought 10 trackers and have used them (for approx. a month) on a variety of items. I do like the product but the one downfall is that I have lost 2 TrackR's so far … my car keys and my dog. The string that attaches to the product is only held in place between the two parts that press together that make the unit whole. I'm not sure I like that they can be lost that easily.
  • Other options allow user to replace battery...

    I looked into TrackR and StickNFind. Both options allow the user to replace the battery. Tile says that they weighed that option, but thought that being waterproof was more important. I beg to differ...

    The person answering messages on Facebook says that they are looking into the possibility of a reduced cost repurchase after one year. We'll see what happens.
  • Nice

    I could really need this. Most of the time a loss or misplaced my car keys and it's frustrating to lose it and trying to remember where you could have put it or retracing your steps. With this it would be easy just don't lose your phone too cause there is no way you can track it. :)
  • Tested TrackR, Sticknfind, Elite seems to be the best so far.

    Avid backer that bought almost all that is available out there. Tested sticknfind, trackr, waiting for Tile, xy, gecko and a few others. So far the only one that works is Elite from this company called PROTAG. Waiting for my Duets from them, seems to have some delays but worth the wait. Just got the confirmation that early backers will get in early July.
  • Founders are dishonest..

    Don't forget that the founder @thenickevans was personally sued for stealing this idea while working for someone else (Coon vs. Nick Evans). He used all that good faith SelfStarter money to settle the lawsuit. Very untrustworthy. Not someone I want tracking my location information. Product is too little too late from some highly questionable founders.
  • test crowd-sourcing

    I'd love to see a test of a tile being "lost" in a public space and seeing how long it took, if ever, before someone running the app with Bluetooth on happened by and reported it.
  • Fobo Max

    I have been using another one called Fobo Max for the past few months. Works well and the battery is replaceable (although it's suppose to last one year). It also has other functions which I thought it was quite cool like a movement tracker to alert you if the tag is moved. It's said to be water resistant and shockproof as well.
  • Bluetooth Tile sdk


    My Company requires to detect tile via bluetooth , is it possible to get its SDK or same sample code.

    Please help.
  • Sorta Cool, but...

    ... I wanted to use the tile to track my dog. I live in a wooded area and at night it can be difficult to find the pooch. The tile is bigger than I expected - and looks like I hung a big square from the dog. I wish it was about the size of a nickel.
    Second, it really doesnt have much range. You practically need to be right upon the tile to find it and it doesn't give you much of a hint where it is when you are. It says you are close, but I want a little more than that, like a direction finder or a close-in view or the tile and me.
    The sound is OK, but not very loud. I lost my keys in the laundry basket and it took me a while to figure out where the faint sound was coming from. It needs to have a loud setting.
    Finally, if you are not in a densely populated area, the crowd sourcing option is pretty worthless. I'd like to know where my car is and it just tells me that it was recently parked in my driveway, not where it is now. Maybe someday when every man, woman and child is crowdsourcing locations it will work. But then I am going to start worrying about the NSA and my loving government using the info to track me and I am going to want to shut it off.
  • Business ethic

    I innocently purchased several tiles only to LATER learn that there would be a delay in delivery. I couldn't believe that I had to wait a full year for the darn things to arrive! Now that I have them I learn that the tiles will have to be replaced in 12 months at MY expense. What? I really feel like I was duped. I guess that I 'd expect such treatment if, for example, I was ordering a pharmaceutical from some S. American company. I can only hope that the "Tile" guys get their act together before they dare ask customers to fork over more money. Surely, One of you guys has a conscience.
  • ethics

    How many employers will put these types of devices on their employee's cars to track their comings and goings and other whereabouts?