Salesforce acquires Clipboard; folds service

Salesforce acquires Clipboard; folds service

Summary: The web content clipping and sharing service will shut down on June 30, 2013.

Screenshot courtesy Clipboard

Salesforce has signed an agreement to acquire Clipboard, the web content clipping and sharing service, the companies announced today.

The price wasn't disclosed, but AllThingsD's Liz Gannes estimated it to be between $10 million and $20 million.

Bellevue, Wash.-based Clipboard launched in January 2011 with a mission to help people "save and share parts of the Web they care about." It used a bookmarklet to allow its users to "clip" search query results, maps, stock quotes, Twitter or Facebook status updates, images, videos and a number of other items—pieces of websites, in other words, rather than the entire page. The clips could then be annotated and shared.

The company called the Salesforce deal "bittersweet" in a note to its customers:

We are extremely happy to announce that has signed an agreement to acquire Clipboard, allowing us to pursue our mission of saving and sharing the Web on a much larger scale. But at the same time we’re also sad to see this stage of our adventure come to an end, especially since it means that our relationship with you, our users, will irreversibly change.

The change: Clipboard's service will be discontinued on June 30, 2013, so that the company can "focus on a singular platform for building new capabilities within Salesforce, which is not something that we could do while keeping Clipboard operating."

(One can only wonder what the folks at Evernote and Memonic think of the news.)

The data of Clipboard's existing customers—about 140,000 in all—will be "preserved into a personal archive" from which they be viewed, exported or deleted. All data will be deleted shortly after the service shuts down.

Founder Gary Flake kept it brief in a post on the company's blog: "Peace out." The square-jawed entrepreneur was previously an executive at Overture Services and founded Yahoo's Research Labs (after that company acquired Overture in 2003) and Microsoft's Live Labs; he'll become vice president of engineering and work out of Salesforce's Seattle office with his team.

The startup was backed by a number of prominent venture capital firms and Silicon Valley investors (Flake described them, amusingly, as a "murderers' row"), including Andreessen Horowitz, Index Ventures, Michael Arrington's CrunchFund, SV Angel, Betaworks and First Round Capital.

Topics:, Start-Ups, Social Enterprise

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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  • checkout tooob

    Still very early, but checkout (my pet project)
  • Congratulations !

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    Yuval Shemesh
  • Maybe You Can Try Scissorsfly Next

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  • congrats to

    Clipular is a tool to let you snap/clip any portion of the web & stitch pieces together if you want.
    Take 5 seconds to check out how our users say about Clipular and the video on Chrome store:
  • Left hanging by Clipboard?

    – Consider moving in with -

    ASAP we will be comming up with a simple solution for you to import all your Clipboard clips, (includeing documents) into memit. Give it a spin at and tell us what you think – are we worthy of keeping all your important content safe and alive?

    Looking forward to welcoming you on the inside :-)
    Sincerely Jan, Co-founder / CEO

    My knowledge:
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    WHAT IS MEMIT. [video demo / intro at
    memit is a web 3.0 social knowledge management service (web and mobile) that is built to make people smarter based on the content they collect, process and publish.
    memit works across on and offline media empowering organized, knowledgeable and influential users.
  • Import your Clipboard data into Etceter automaticaly is another content curation service that quickly has developed an import feature for Clipboard data. Clipboard users can export their data into a ZIP file and uploaded to their account at
  • Clipboard for MUSIC!

    Congrats to Clipboard!
    They were my main inspiration for building a jquery masonry/isotopy project for everyone's favorite music. Check it out and add some of your favorite tunes: