Samsung, Apple set up for Best Buy showdown

Samsung, Apple set up for Best Buy showdown

Summary: Samsung will get "experience" stores inside Best Buy to show off integration between its devices. These areas are likely to have Apple store-within-a-store concepts as a neighbor.

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Samsung's partnership with Best Buy to create stores-within-a-store aims to it can integrate the multiple devices and screens just like Apple. The big question is what Samsung's rival and neighbor, Apple, inside Best Buy will do.

Initially, Best Buy's deal with Samsung looks like a winning combo. Best Buy gets big brand commitment and Samsung can show its integration chops. The Samsung Experience Shop will cover more than 1,400 Best Buy locations in the U.S. By early May, 900 Best Buy locations will be covered with Samsung shops.

According to a statement, the Samsung outlets will show off smartphones, tablets, laptops and connected cameras as well as offer account set up and support. These shops will be 460 square feet at the most. A "Samsung Connected Solutions area" is supposed to illustrate how devices connect and content can be shared across various screens.

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These Samsung dedicated areas will have trained staff who can guide tech buyers. For Best Buy, the Samsung areas are a nice way to nix deadbeat DVD and CD spaces in a store.

The catch is that Best Buy will also have Apple shops next to Samsung. It's a consumer and bring your own device showdown within Best Buy. Analysts were generally upbeat about the deal for Best Buy. However, Oppenheimer analyst Brian Nagel said there's a risk Apple may find new partners. He said:

Best Buy and Apple have historically had a very healthy relationship with a number of big box stores having a dedicated Apple section. With today's announcement, there are risks that Apple may choose to more aggressively partner with other retailers such as Staples, Target and Walmart going forward.

Earlier:

Samsung enters the US retail space, opens stores

Topics: Samsung, Bring Your Own Device

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9 comments
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  • Lots of Small Store with in Big Stores

    Will Best Buy survive? One way would be for it to host a lot of small stores within the big one. Often agreements like these let them free up capital invested in stock merchandise mitigating risk. I wonder if there will ever be a Microsoft store? I noticed the start of one last weekend in Best Buy.
    MichaelInMA
  • This is important to apple

    It has always been important to apple that consumers are unable to properly compare competing devices with apple's products.

    This hurts apple a lot.

    Watch for apple to retreat and punish Best Buy for betraying apple.

    Kudos to Samsung. Kudos to Best Buy.
    toddbottom3
    • That would explain why MicroCenter stores

      have a Windows and Apple store within a store in all their locations. Oh. Wait. It doesn't.
      baggins_z
      • I wouldn't bother replying to Mr. Miller

        He's a known Microsoft plant, at ZDNet. He's a listed "Microsoft Evangelist", that uses other screen names to promote his "Microsoft only" Mentality.
        Troll Hunter J
    • Betrayal?

      Dumb Apple should had some type of "exclusive" clause. And what will Apple do - stop Best Buy from selling Apple gadgets? Let them!
      Gisabun
  • Samsung phones at BB

    I was at a BB a few weeks ago, and a salesman told me that he expected the GS3 to go on sale for $49 with the launch of the GS4. They already have them at half the price of the actual phone retailers ($99 vs $199 at Verizon).
    trybble1
    • $49?

      The S3 are basically free in Canada with a 3 year plan.
      Gisabun
  • Worst grammar ever

    What language was the article translated from and what software was used?

    "Samsung's partnership with Best Buy to create stores-within-a-store aims to it can integrate the multiple devices and screens just like Apple. The big question is what Samsung's rival and neighbor, Apple, inside Best Buy will do."

    I had to stop reading at this point because I got a headache. I feel like I'm reading the back of a Chinese pirated DVD.

    Brutal. And from the Editor in Chief? Better find a new editor, chief.
    The Observator
  • Surprising no one

    Apple wants another monopoly.
    SunFire23