Samsung probed in Taiwan for seeding online attacks against HTC

Samsung probed in Taiwan for seeding online attacks against HTC

Summary: Taiwanese authorities are investigating claims the South Korean tech giant reportedly engaged in false advertising by hiring students to write online articles attacking HTC and recommending Samsung handsets.

TOPICS: Legal, HTC, Samsung

Samsung is under investigation in Taiwan for allegedly hiring students to write online articles attacking HTC and recommending its handsets.

Samsung allegedly hired students to write malicious comments against HTC.

"The case was set up last week after we received complaints," Taiwan's Fair Trade Commission spokesman Sun Lih-chyun told AFP in a report Monday. The probe would look into allegations that Samsung engaged in false advertising, and if found guilty it could face a fine of up to TW$25 million (US$835,000).

According to the report, an official at Samsung Taiwan said the company had not been informed of the investigation by the Fair Trade Commission.

However, the news site pointed out Samsung Taiwan posted a statement on its Facebook page saying it regretted "any inconvenience and confusion from the Internet event" and had halted all Internet marketing such as posting articles on Web sites.

In a statement to ZDNet, Samsung Electronics said the recent incident was unfortunate, and occurred due to insufficient understanding of the company's online communications guidelines.

"Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments, and will ensure that all SET online marketing activities will be fully compliant with the company's Online Communications Credo," it added.

When contacted by ZDNet, HTC said it was unable to comment on rumors and speculation.

Topics: Legal, HTC, Samsung


Loves caption contests, leisurely strolls along supermarket aisles and watching How It's Made. Ryan has covered finance, politics, tech and sports for TV, radio and print. He is also co-author of best seller "Profit from the Panic". Ryan is an editor at ZDNet's Asia/Singapore office.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Really - that would be sad.

    Samsung - really, you are better than this. Pretty darn sad commentary on any company doing such a thing. I do wonder about support I am seeing about this or that, when no one support that particular item until recently. Not using the name of any company, as it is but a feeling after reading some comments about a certain software which had no support before. Just kinda odd.
    • "Samsung - really, you are better than this."

      Apparently, if the information is to be believed, then they are not.
    • Samsung paid protesters

      In April, 2012, Samsung paid people to protest outside the Apple store in Sydney. Samsung needs to have a good, hard look at its business practices and ethics!
      • No, that was Blackberry.

        Do your research.

        It was revealed that Blackberry was behind that stunt.
        • I did do some research

          because I could not remember the company (I thought it was HTC or Samsung). Anyway, the articles that I found ALL said Samsung.

          So, please don't make false accusations until you have done some research!
          • Research harder...

    • No they're not. They have horrible build quality

      so they have to go super heavy on advertising. I wouldn't be surprised in the slightest if this turns out to be true. Nor if they claim those involved just misunderstood what they wanted them to do. To be fair they are in a region where business ethics is a competitive disadvantage.
      Johnny Vegas
  • I read it in Chinese news website

    I read it on news website and got the links to read original posting. Its hard to tell its true or not but its Samesung they would do whatever to sell their phones.
  • Pot calling kettle black?

    Don't get why HTC is getting their panties in a bunch. Not like they never astroturfed before.

    HTC is getting desperate. They know they will lose again this year in sales, so they have to resort to this kind of tactic.
    • yoh..

      So how much did you get paid? Lemme in on the action too ;)