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Facebook is the busiest channel
Facebook is the busiest social network for World Cup-related activity, according to a study by digital marketing agency Global Web Index. The study covered fans in the United States, United Kingdom and Brazil on the opening match has found that 93 percent of them have used Facebook to check results or to post their impressions about the events.
140 million messages exchanged on Facebook during opening match
According to Facebook, the opening Work Cup match was followed by 58 million people and about 140 million messages were exchanged during the event. Brazilians represented a 30 percent share of Facebook traffic that day.
Twitter sees massive traffic peaks
Twitter was used by 59 percent of soccer fans during the World Cup opening match, according to a Global Web Index study. All the 32 national squads had accounts active as the World Cup started, including Iran, a country notoriously restrictive in terms of social media use.
During the Brazil and Chile match, 16.4 million tweets sent during one game, making it the largest sporting event ever commented on the social network. The missed Chilean penalty kick earned 389 thousand tweets per minute, surpassing the last Superbowl event by 7,000 posts over the same period.