Six World Cup social media highlights

Six World Cup social media highlights

Summary: As the biggest soccer tournament in the world reaches its final stages, there is no doubt that this has been the most social World Cup ever. We list some of the social media highlights of the event so far.


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  • Facebook is the busiest channel

    Facebook is the busiest social network for World Cup-related activity, according to a study by digital marketing agency Global Web Index. The study covered fans in the United States, United Kingdom and Brazil on the opening match has found that 93 percent of them have used Facebook to check results or to post their impressions about the events. 

  • 140 million messages exchanged on Facebook during opening match

    According to Facebook, the opening Work Cup match was followed by 58 million people and about 140 million messages were exchanged during the event. Brazilians represented a 30 percent share of Facebook traffic that day. 

  • Twitter sees massive traffic peaks

    Twitter was used by 59 percent of soccer fans during the World Cup opening match, according to a Global Web Index study. All the 32 national squads had accounts active as the World Cup started, including Iran, a country notoriously restrictive in terms of social media use.

    During the Brazil and Chile match, 16.4 million tweets sent during one game, making it the largest sporting event ever commented on the social network. The missed Chilean penalty kick earned 389 thousand tweets per minute, surpassing the last Superbowl event by 7,000 posts over the same period.

Topics: Mobility, Social Enterprise

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  • jetpack

    FIFA World Cup is one of the grandest events of the year around the world and if you want to know the latest info everything about the world cup all you have to do is check the social media.