Steve Jobs was 'receptive' to 7-inch iPad
Summary: Apple was discussing the possibility of a 7-inch iPad before either the Kindle Fire or Nexus 7 hit the market.
There is increasing speculation, now backed up by some evidence, that Apple is -- or at least was -- interested in developing a 7-inch version of its groundbreaking iPad tablet.

Thanks to an increasingly vitriolic, ongoing intellectual property trial between Apple and Samsung, documents reveal that Apple was considering a 7-inch iPad back in 2011, and that former Apple co-founder Steve Jobs 'receptive' to the idea before his death.
"I believe there will be a 7-inch market and we should do one," wrote Apple senior vice president of Internet Software and Services, Eddy Cue, in an email to now Apple CEO Tim Cook and other senior Apple executives on January 24, 2011.
"I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time. I found email, books, Facebook, and video very compelling on a 7-inch. Web browsing is definitely the weakest point, but still usable," Cue said in the email.
Problems relating to the usability of 7-inch tablets were highlighted by the Nielsen Norman Group. According to the December 2011 report, small tablets such as the Kindle Fire are a compromise because the user interface elements are too small and content isn't optimized for a screen that's bigger than a smartphone yet smaller than that of the iPad.
The email was submitted as evidence in Samsung's cross-examination on Friday, as reported by AllThingsD.
While there is a great deal of evidence to suggest that Apple is working on the next-generation iPhone, an iPad 'Mini' rumors have been far more speculative. Prior to this mention, there have been no official acknowledgement, component leaks or anything to go on beyond rumor and tech gossip. The justification for the iPad Mini seems to revolve around the success of 7-inch tablets such as Amazon's Kindle Fire and Google's Nexus 7. Amazon and Google both have a 7-inch tablet, so Apple needs one too.
However, this leaked email suggest that Apple was thinking about a 7-inch iPad before either the Amazon Kindle Fire or Google's Nexus 7 hit the market, both of which start at the budget price of $199.
The problem with the iPad Mini is that while it is technically possible for Apple to design and build a 7-inch tablet, the problem is pricing the device. It has to be competitive in the face of the Kindle Fire and Nexus 7, but not priced so low as to cannibalize sales of the higher-priced full-sized iPad.
One way that Apple could bring an iPad to market that could compete with the likes of the Kindle Fire and Nexus 7 is by getting the carriers to subsidize the tablet.
Image source: Nickolay Lamm/InventHelp.
Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.
Talkback
That clinches it then
Proof that Apple invented the 7" tablet.
really
an attack dog does:
BARKBARKBARKBARK grrr grrr grrr BARKBARKBARKBARK
ad nauseam.
you're all over the place in your attacks. it's a simple
BARKBARKBARKBARK grrr grrr grrr BARKBARKBARKBARK
Yes Really...
You are free now! Go and think for yourself, it's okay, mean man Steve isn't here anymore. You can actually have a personal opinion and not what Steve 'Dead As Yesterday' Jobs tells you to think. Talk about "Must stick to reliable repetition"-you Apple Cores are lost without your Savior.
Get a life and think for yourself, Jobs did nothing to innovate, he was a thief and a liar. Apple people are the new Scientologists! Highly secretive, do not under any circumstance want to deviate from the cult handbook. Have made a less than ordinary man a God. Buy up overpriced garbage as an entry into the cult. And will stop at nothing to rewite history or sue anyone that has a legit case against them. Thank the true God in heaven that your little buddhist leader didn't create kool-aid too!
oh no you didn't!
uh, you might want to step back there a little. your blood pressure seems to be rising a bit. try to take a day or two and not think about apple. put your feet up. relax.
do you have anything to say
guess I may be suffering from high blood pressure because I questioned one of Steve Job's most holy ones. :)
Get your sock puppets straight, @brad1000
You logged in as "Burt", remember?
DOH
;)
uh... what?
now, did you read what you/burt said? that massive attack? and then you wonder why the "intellect" was being questioned. tsk tsk.
now, i'm a little confused. are you brad or burt?
It's a better retort than
Hey, here's a good book for you:
h ttp://www.flickr.com/photos/9753193@N08/4834190555/
Hey, I want your copy
lol...
there is not going to be a resurrection, unless Apple has the patent on ...
No, they will not resurrect him. They will just use the patent to sue doctors, as saving lives looks very similar to resurrection.
Hey ZDNet isn't this against company policy?
It would fall under #9. Acceptable Use.
p.s. Actually I think it should read, "Get a life and think for yourself, Bill Gates did nothing to innovate, he was a thief and a liar. "
One more thing...
Beautiful!
Who peed in Burt's corn flakes today?
lol...
Stop...
Hah!
You can't "invent" something that is already there in another size.
Fanboi deluxe?
Yeah...
You should have selected earlier benchmarks
"Apple was thinking about a 7-inch iPad before either the Amazon Kindle Fire or Google's Nexus 7 hit the market"
Both the original Samsung Galaxy Tab (7-inch) and Barnes & Noble Nook Color were released in late 2010, well before both the Amazon Kindle Fire and Google Nexus 7.
Who cares
The problem with Apple it's not their strategy (which from a business prespective is brilliant and I personally believe Tim Cook is the major contributor for it), it's all those fan boys who are unable to set back and have a clear prespective on the way the company manipulates their perception and just say hail mary to anything they are forcefed.
Steve Jobs was not a God, nor was he a super human with special powers. He was just an extremely clever and competent business person with the hability to spot talent and attract it to his company... something Microsoft as lost.
you mean
forcefed? last time i checked a lot of adults are buying these things. and the adults i know buy something because they want it and could give a ratsazz about what anyone else thinks. them being all adult an all. they don't give a thought about what their neighbor or the neighbors neighbor think, not that their neighbors are thinking about it at all either. them being all adult and all.
does this really bother you? that fanboy's exist? what they do? how they do it?