Steve Jobs was 'receptive' to 7-inch iPad

Steve Jobs was 'receptive' to 7-inch iPad

Summary: Apple was discussing the possibility of a 7-inch iPad before either the Kindle Fire or Nexus 7 hit the market.

TOPICS: iPad, Apple, Hardware, iOS, Tablets

There is increasing speculation, now backed up by some evidence, that Apple is -- or at least was -- interested in developing a 7-inch version of its groundbreaking iPad tablet.

Thanks to an increasingly vitriolic, ongoing intellectual property trial between Apple and Samsung, documents reveal that Apple was considering a 7-inch iPad back in 2011, and that former Apple co-founder Steve Jobs 'receptive' to the idea before his death

"I believe there will be a 7-inch market and we should do one," wrote Apple senior vice president of Internet Software and Services, Eddy Cue, in an email to now Apple CEO Tim Cook and other senior Apple executives on January 24, 2011.

"I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time. I found email, books, Facebook, and video very compelling on a 7-inch. Web browsing is definitely the weakest point, but still usable," Cue said in the email.

Problems relating to the usability of 7-inch tablets were highlighted by the Nielsen Norman Group. According to the December 2011 report, small tablets such as the Kindle Fire are a compromise because the user interface elements are too small and content isn't optimized for a screen that's bigger than a smartphone yet smaller than that of the iPad.

The email was submitted as evidence in Samsung's cross-examination on Friday, as reported by AllThingsD.

While there is a great deal of evidence to suggest that Apple is working on the next-generation iPhone, an iPad 'Mini' rumors have been far more speculative. Prior to this mention, there have been no official acknowledgement, component leaks or anything to go on beyond rumor and tech gossip. The justification for the iPad Mini seems to revolve around the success of 7-inch tablets such as Amazon's Kindle Fire and Google's Nexus 7. Amazon and Google both have a 7-inch tablet, so Apple needs one too.

However, this leaked email suggest that Apple was thinking about a 7-inch iPad before either the Amazon Kindle Fire or Google's Nexus 7 hit the market, both of which start at the budget price of $199.

The problem with the iPad Mini is that while it is technically possible for Apple to design and build a 7-inch tablet, the problem is pricing the device. It has to be competitive in the face of the Kindle Fire and Nexus 7, but not priced so low as to cannibalize sales of the higher-priced full-sized iPad.

One way that Apple could bring an iPad to market that could compete with the likes of the Kindle Fire and Nexus 7 is by getting the carriers to subsidize the tablet.

Image source: Nickolay Lamm/InventHelp.

Topics: iPad, Apple, Hardware, iOS, Tablets

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  • That clinches it then

    "Apple was thinking about a 7-inch iPad before either the Amazon Kindle Fire or Google's Nexus 7 hit the market"

    Proof that Apple invented the 7" tablet.
    • really

      if you're going to be a good attack dog you must stick to reliable repetition. what happened to "you can't make this stuff up!"?
      an attack dog does:


      ad nauseam.

      you're all over the place in your attacks. it's a simple

      • Yes Really...

        Your Messiah Jobs is dead, there is not going to be a resurrection, unless Apple has the patent on that too?

        You are free now! Go and think for yourself, it's okay, mean man Steve isn't here anymore. You can actually have a personal opinion and not what Steve 'Dead As Yesterday' Jobs tells you to think. Talk about "Must stick to reliable repetition"-you Apple Cores are lost without your Savior.

        Get a life and think for yourself, Jobs did nothing to innovate, he was a thief and a liar. Apple people are the new Scientologists! Highly secretive, do not under any circumstance want to deviate from the cult handbook. Have made a less than ordinary man a God. Buy up overpriced garbage as an entry into the cult. And will stop at nothing to rewite history or sue anyone that has a legit case against them. Thank the true God in heaven that your little buddhist leader didn't create kool-aid too!
        • oh no you didn't!

          did you just use the "get a life"? you did didn't you! SNAP! what wit! what a retort! a singular wit indeed.

          uh, you might want to step back there a little. your blood pressure seems to be rising a bit. try to take a day or two and not think about apple. put your feet up. relax.
          • do you have anything to say

            besides one liners and questioning of another intellect rather than respond to the post as implied?

            guess I may be suffering from high blood pressure because I questioned one of Steve Job's most holy ones. :)
          • Get your sock puppets straight, @brad1000

            "guess I may be suffering from high blood pressure because I questioned one of Steve Job's most holy ones."

            You logged in as "Burt", remember?


          • uh... what?

            respond to the post? the two posts above? there is something of substance there i can respond to? anything? anything at all? there's evidence of an intellect in that diatribe that i can attack?

            now, did you read what you/burt said? that massive attack? and then you wonder why the "intellect" was being questioned. tsk tsk.

            now, i'm a little confused. are you brad or burt?
          • It's a better retort than


            Hey, here's a good book for you:
            h ttp://
            milo ducillo
          • Hey, I want your copy

            So that's how you did it, eh milo?

        • there is not going to be a resurrection, unless Apple has the patent on ...

          that too?

          No, they will not resurrect him. They will just use the patent to sue doctors, as saving lives looks very similar to resurrection.
        • Hey ZDNet isn't this against company policy?

          "Get a life and think for yourself, Jobs did nothing to innovate, he was a thief and a liar."

          It would fall under #9. Acceptable Use.

          p.s. Actually I think it should read, "Get a life and think for yourself, Bill Gates did nothing to innovate, he was a thief and a liar. "
          Arm A. Geddon
        • One more thing...

          If you believe in that "true God" he wouldn't be too happy with your post. Doesn't he teach love of yourself and fellow man? Seems you have some anger issues.
          Arm A. Geddon
        • Beautiful!

          Wonderfully put Burt.
        • Who peed in Burt's corn flakes today?

          I cannot tell a lie.

        • Stop...

          Speaking as an Evangelical Pastor, you can make your point without religious hyperbole. Jobs never had God illusions and Jobs is not the point of this article anyway. All business has a motivational model or system and advertising is what drives it. Jobs understood (through trial an error) the philosophy of aesthetic value as it relates to technology. Faith in God is not an aesthetic (unless given to idolatry) it is inspiration. Apple products work well in tandem with the creative process because they come from people who love art as much or more than technology. Speaking as an artist, the creative process relies on inspiration and impulse rather than merely technique and strategic planning. As long as creative people lead Apple's product development and marketing in a way that successfully ships cutting edge (risky) technology they will thrive as a businesses. If that can be done inexpensively as well then they will continue to dominate markets.
    • Hah!

      Anmd how about all the other 7" tablets out there? [ie from Samsung and others]
      You can't "invent" something that is already there in another size.
      Fanboi deluxe?
    • Yeah...

      Man, I love your humor...
      The Douginator
  • You should have selected earlier benchmarks

    From the article:
    "Apple was thinking about a 7-inch iPad before either the Amazon Kindle Fire or Google's Nexus 7 hit the market"

    Both the original Samsung Galaxy Tab (7-inch) and Barnes & Noble Nook Color were released in late 2010, well before both the Amazon Kindle Fire and Google Nexus 7.
    Rabid Howler Monkey
  • Who cares

    Who cares about this. Business rules works like this... if there is a market, if consumers won't to buy for a price that allows you to make money, you are just stupid if you don't supply what they want and leave the door open for the competition.
    The problem with Apple it's not their strategy (which from a business prespective is brilliant and I personally believe Tim Cook is the major contributor for it), it's all those fan boys who are unable to set back and have a clear prespective on the way the company manipulates their perception and just say hail mary to anything they are forcefed.
    Steve Jobs was not a God, nor was he a super human with special powers. He was just an extremely clever and competent business person with the hability to spot talent and attract it to his company... something Microsoft as lost.
    • you mean

      like all those cult of softies who are beside themselves over the ms tablets? that kind of lack of perspective and ignorance of manipulation?

      forcefed? last time i checked a lot of adults are buying these things. and the adults i know buy something because they want it and could give a ratsazz about what anyone else thinks. them being all adult an all. they don't give a thought about what their neighbor or the neighbors neighbor think, not that their neighbors are thinking about it at all either. them being all adult and all.

      does this really bother you? that fanboy's exist? what they do? how they do it?