Tech industry steps into 2012 with hopes, reservations

Tech industry steps into 2012 with hopes, reservations

Summary: Industry insiders share their highs and lows of 2011 and what they hope to achieve in the new year as big data, cloud computing and IT consumerization trends continue to dominate.


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  • Better management and mining of the increasing deluge of data, strengthening enterprise security in light of more consumer devices entering the workplace and continued maturing of cloud computing to cut costs amid an uncertain global economy were some key highlights in 2011.

    These same trends are likely to continue into 2012, too, said tech players, recruitment executives and a fresh grad, who shared with ZDNet Asia their hopes and reservations for the new year.

  • Trent Mayberry, managing director of technology growth platform Asean, Accenture

    What were the top IT news in 2011 and why?
    Microsoft and Nokia's partnership: Microsoft and Nokia announced earlier in 2011 their strategic alliance that would see the latter's smartphones switching to the Windows Phone platform. However, it remains to be seen if this partnership can result in products that will set them apart from the crowd.

    Outages at Sony, and RIM:, Sony PlayStation Network and RIM all experienced service outages which received plenty of attention for its scope and duration of damage. These incidents have raised questions about the reliability of the public cloud and a blow to its adoption.

    Arab Spring and Occupy Wall Street demonstrations: These street protests are testament to the dynamic power of social media, in which demonstrators used Web sites and engaged in photo-sharing, video-streaming as well as micro-blogging tools to spread the movement.

    Which was the most under- and over-hyped tech?
    Mobility: The impact of mobility has been under-hyped in the corporate world. New mobile technologies have the potential to fundamentally change the way we design and rethink business-to-business (B2B) and business-to-consumer (B2C) processes, and will be increasingly core to every industry.

    Social Media: Social media was both under- and over-hyped. Social media platforms such as Twitter, Facebook, and LinkedIn are not just new communication channels for consumers; they are powerful catalysts that are changing the ways customers, employees and partners use technology to interact with the world around them. Most organizations, however, have yet to catch up to that reality to harness its full potential.

    What will be the top technology trends/issues in 2012, and why?
    Context-based services: In 2012, we will see the meshing of data services with real-time, location-based signals. CIOs and IT leaders who grasp the importance of these connections will be able to establish themselves as strategic leaders, as they engage the marketing and sales arms to come up with strategies to drive revenue for their businesses,

    PaaS/cloud: Continuing a trend we observed in 2011, platform-as-a-service (PaaS) providers are climbing up the software stack, adding services that differentiate them from their rivals. At the same time, software-as-a-service (SaaS) providers are moving down the stack, extending their influence to infrastructure layers. For IT leaders in 2012, the key is to stay focused on the business services that will help them deliver the most value in the shortest time with the greatest agility.

Topics: Hardware, CXO, Data Centers, Data Management, Mobility, Networking, Security, Storage, IT Employment

Ellyne Phneah

About Ellyne Phneah

Elly grew up on the adrenaline of crime fiction and it spurred her interest in cybercrime, privacy and the terror on the dark side of IT. At ZDNet Asia, she has made it her mission to warn readers of upcoming security threats, while also covering other tech issues.

Liau Yun Qing

About Liau Yun Qing

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate masquerading as a group-buying addict.

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