Telstra scores $150m Coke deal

Telstra scores $150m Coke deal

Summary: Telstra has sealed a 10-year telecommunications and managed computing deal with Coca-Cola Amatil.


Telstra has sealed a 10-year telecommunications and managed computing deal with Coca-Cola Amatil (CCA).


Telstra CEO, David Thodey and CCA MD, Terry Davis (Credit: Telstra)

The deal was signed after the completion of a five-year telecommunications contract, and is claimed by Telstra to be its biggest enterprise and government sector deal to date.

The contract's value has not been disclosed, but it is understood to be worth around $150 million. Despite being lower in value than the $1 billion telco deal with Commonwealth Bank of Australia (CBA), it's being claimed as the largest by Telstra due to its exclusive supply arrangement; other vendors may bid for work under the CBA deal.

The contract covers CCA's 130 sites in Australia. Telstra has also been signed as the preferred telco for CCA's international operations, according to a statement.

CCA's telephony will be carried on Telstra's Next IP network and the telco will also provide a range of mobile services, including wireless broadband and BlackBerry devices. Telstra will also supply managed computing services and resources for CCA to handle operations and billing.

CCA is also partway through a SAP supply chain system revamp, reported to be worth $65 million, being carried out under the project name OAisys. CCA group managing director Terry Davis said the Telstra deal would form part of the beverage maker and distributor's "supply chain of the future" goal.

"As part of the contract, Telstra and CCA have already commenced an initial trial involving 17 field technicians using laptops and vehicles equipped with Trimble vehicle tracking, which is seeing some impressive productivity improvements. We're looking forward to testing more innovations like this in the months and years ahead," Davis said.

Earlier this year, CCA's chief information officer Barry Simpson told that its SAP supply chain program was facing an "aggressive" timeline with the plan to have 30 of its locations equipped with the new system by the end of the year.

Telstra chief David Thodey, who had led negotiations under the CBA deal, also had a hand in negotiating the CCA contract. "Telstra and CCA are both focused on changing the way people and organisations work," he said.

"Central to our relationship is the shared vision to improve productivity at both the employee and enterprise level. Through Telstra's integral role in providing a whole of business ICT infrastructure, we expect CCA will benefit from cost savings, sustainability improvements and increased productivity," he added.

Topics: Outsourcing, Legal, Telcos, Telstra

Liam Tung

About Liam Tung

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, security and telecommunications journalist with ZDNet Australia. These days Liam is a full time freelance technology journalist who writes for several publications.

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  • Class act.

    King Coke knows the top shelf suppliers. This pattern will continue even ( if ever) the proposed Rudd monopoly ever gets built.
  • Class act you are not

    The proposed Rudd monopoly?

    Not so long ago you were arguing that Telstra's monopoly FTTN proposal, which stranded all competitors DSLAMs, and was as monopolistic as could possibly be, wasn't a monopoly.

    Do you know anything about ICT or are you all about shares?
  • Scarlet pimpernel.

    I would like to learn about ICT from you if you had the intestinal fortitude to give your name Anonymous.
  • Two faced Syd

    You wouldn't listen and learn, even if I gave you my name, rank, serial number and credit card number, unless you liked what you heard.

    But then if even if you did like what you heard, you would say one thing today, and then say the exact opposite tomorrow, if Telstra told you to, aye pawn.
  • Reveal your face Anon.

    Anon still didn't catch your name.
  • Ha

    That's because you don't listen.