TI's support of Apple's iBeacon adds enterprise, IoT heft

TI's support of Apple's iBeacon adds enterprise, IoT heft

Summary: Texas Instruments' support of Apple's iBeacon in its SensorTags would give the technology more enterprise use cases beyond retail.

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TOPICS: Networking, Big Data
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Texas Instruments move to support Apple's iBeacon proximity technology in its wireless microcontrollers and connectivity chips could open the door for more enterprise applications beyond retailing.

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On Wednesday, TI said that it would support iBeacon across its Bluetooth portfolio. The move would put iBeacon inside sensors used in automobiles and other verticals.

 

Apple's iBeacon uses Bluetooth for micro-location targeting with iOS 7. The common use case to date is retailing where shoppers could get customized pitches and suggestions based on where they were in a store. The technology is also being used in stadiums to enhance the viewing experience and Adobe recently added iBeacon support to its marketing suite.

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TI also launched a location app for iBeacon and integration into its SimpleLink SensorTag developer kit. TI's location app will allow you to upload a floor plan and demonstrate how the company's SensorTags can create an indoor positioning system.

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With TI support, iBeacon could be used in more enterprise experiments with asset tracking, automation systems and industrial applications. Should TI be followed by sensor tag players---a likely development---iBeacon (and Apple) would become more embedded with the enterprise Internet of things.

There are still a lot of parts that need to fall in place for iBeacon to be a true enterprise tool, but TI support in a big way is a start.

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Topics: Networking, Big Data

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