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Breaking It Down: Pictures and Numbers

Breaking It Down: Pictures and Numbers

Summary: SAP’s The Mobile Consumer report is chock-full of interesting info about the state—and the future—of mobile commerce. Luckily, we’ve broken down 100+ slides into easy-to-understand infographics for you.

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People are using their mobiles to make purchases—32% have done in the 12 months, according to our recent Mobile Consumer survey results.

That in itself is interesting. But what’s even more interesting is taking a step back and looking at global trends. For example: China’s and other Asian countries’ mobile adoption rate is growing by leaps and bounds, but there still aren’t a lot of mobile services available there. In the States, there’s a lot more already going on, including PayPal, Isis, individual bank initiatives, and apps from Apple (iTunes), Amazon, eBay, Starbucks, etc., but even there 53% of those surveyed want to do more on their mobile.

That’s why we’ve broken down our global results by region—Asia Pacific, EMEA, Latin America and North America—and created a series of handy infographics. They tell the stories of current behaviour, consumer demands for the future, and the speed bumps on the road to get there.

Here’s our global summary:

SAP_MobileConsumerInfoGraphic

If you want to find out more, you can download the global and region reports here.

Topic: ÜberTech

About

Diarmuid Mallon is the Director, Global Marketing Solutions & Programs – Mobile, which includes the SAP Mobile Services division and SAP Mobile solutions. He has worked in the mobile industry since 1996. Follow him here at ÜberTech and @diarmuidmallon.

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