Verified Mobile Apps? Author: Eric Everson
Verified services are nothing new to the digital environment; simply look at the success of Verisign, Inc (NASDAQ: VRSN), a company which offers a variety of Internet and communications-related services. While offering a myriad of services all targeting computing industry, VeriSign is perhaps most recognized by its Certificate Services (verification) logo. As the digital environment became riddled with malware, verification quickly took a leading role toward improving digital security and essentially paved the way for eCommerce as we know it today. With smartphones quickly stepping into digital territory which was recently exclusive to computers, verified services are going mobile.
If you perform a Google search for “Verified Mobile Apps” you are certain to encounter JavaVerified, which is Sun Microsystems (NASDAQ: JAVA) verified service arm for Java developers. The Java Verified Program is exclusively for Java apps for the mobile and computing environments. As you scan through your Google search what you will likely also see is information about MyMobiSafe.com, who has released MyMobiSafe Verified, the wireless industry’s first verified services that caters to mobile app developers exclusively. While MyMobiSafe is emerging as the leader in verified mobile apps and mobile verification services, it is truly the rise in security related issues within the mobile environment that has introduced a need for such services.
From the iPhone (NASDAQ: AAPL) to the myriad of new mobile devices arriving with the Android Operating System (NASDAQ: GOOG), mobile users are hungry for new apps. This has led to the introduction of mobile malware cloaked as legitimate apps (already found in both platforms in 2010). This has app developers scrambling to identify a credential, like MyMobiSafe Verified, that “would be customers” could recognize to differentiate their apps from those that could be tainted by hackers.
MyMobiSafe Verified introduces a comprehensive five phase verification process, which is designed to document, test, and sign mobile apps to ensure their security within the mobile community. Where many app developers may forego built-in security protocols due to the threat of hindering their apps performance, MyMobiSafe Verified provides a unique affordable alternative. With mobile apps for financial services on the rise (banking, money transfer, ePayments, etc) the need for verification is certain throughout the mobile industry. For anyone who has ever put their money where their mobile is, the fears can be all too real.
About the Author: Eric Everson is a leader in mobile technologies and is the founder of the U.S.-based MyMobiSafe.com. If you would like to contact Eric Everson for interview or with consulting related inquiries contact him directly at EricEverson@Hotmail.com. To get started with your MyMobiSafe Verification simply email: GetVerifed@MyMobiSafe.com.