Freemium: The first business model of the 21st century

Freemium: The first business model of the 21st century

Summary: At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of "Free: The Future of a Radical Price," discusses how different companies use the free-to-premium, or freemium model to not only make money, but often keep customers at a higher rate than fully paid services. There are many economies--ones of status, time, information and more--and the trick is to get people to trade their money for one of them.

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Topics: Banking, CXO, Enterprise Software

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