Virgin Media starts selling 100Mbps broadband

Virgin Media starts selling 100Mbps broadband

Summary: The ISP has begun offering a service that matches the speeds of BT fibre-to-the-home services, although it is only live in four locations


Virgin Media has begun offering a commercial up-to-100Mbps broadband service.

On Tuesday, the ISP said the service had gone live in four locations around the UK: Heckmondwike, Farnborough, Colchester and Barry in South Wales. More will be added "throughout 2011 and up to mid-2012 when [the] rollout will be complete", Virgin Media said in a statement.

The service, which costs £35 a month for those who also pay for a Virgin phone line and £45 a month for those who do not, offers download speeds of up to 100Mbps and upload speeds of up to 10Mbps. According to the statement, the technology involved should be able to deliver up to 400Mbps in the future.

The cable-based deployment will, in terms of speed, put Virgin Media on at least an even footing with BT, which is busy rolling out fibre-based broadband to two thirds of the UK. Three-quarters of BT's deployment is fibre-to-the-cabinet (FTTC) with maximum speeds of 40Mbps, and only a quarter is fibre-to-the-home (FTTH), which offers up to 100Mbps.

Topics: Broadband, Networking

David Meyer

About David Meyer

David Meyer is a freelance technology journalist. He fell into journalism when he realised his musical career wouldn't pay the bills. David's main focus is on communications, as well as internet technologies, regulation and mobile devices.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • On the one hand, we have Virgin "traffic shaping" because they are struggling to offer their customers a sustainable service at current speeds, and on the other hand we have them doubling up their top speed. What are they expecting their customers to do? Pay for the very high end service but then do very little with it?
  • Does sound like a good idea to roll-out such good download, but their main focus should be on their upload speed. It isn't possible to make a HD Video call on Skype. Not even a normal quality video call (20MBit package). Now I do know that there's new upload speed roll-out soon, but that's a 10th of our Broadband speed, they should of done that when the service was released! I've seen some people with a bad connection to the exchange on ADSL2+ and they have better upload speed on something as little as 8MBit!

    They want their customers to be happy but when we make these suggestions you just get someone saying they can't do anything about it. If they collected the data and take it to the head, or Branson himself.

    So before they make an increase of Download speed, they should increase upload speed! As the years go on, so as the years past the technology grows and so does the amount of storage they'll need, uploading about 60 5MB photos to some social site like Face Book, that takes at least 2 hours on the hi-def option.... They need to get with the times and increase their upstream.

    That is all, sorry for boring you all.