What do you know about Brazil?

What do you know about Brazil?

Summary: If you don’t know about the vibrant technology industry in Brazil, you should. In this blog, I’m going to be reporting on what’s happening across all areas of technology in Brazil.


What do you really know about Brazil? It's the land of samba, deadly caipirinha cocktails, soccer legends, and beaches that go on forever — right?

This is all true, but there is a lot more to this country than meets the eye. Brazil managed to ride out the global economic slowdown, for a start. Though the GDP growth in Brazil is now fairly modest compared to 2010, it's still positive — which is more than what most mature and developed economies can say.

Every IT supplier from Boston to Bangalore is making inroads and learning how to sell to Brazilian CIOs.

And if you don’t know about the vibrant technology industry in Brazil, then you should — and I hope this blog will be a place you will regularly return to as I'm going to be reporting on what's happening across all areas of technology.

At the end of 2012, the Brazilian software and IT services business employed over 600,000 people, creating revenues of $71.6 billion. This is not an industry that has sprung up overnight to take on the IT outsourcers in India. The IT industry has been around for decades in Brazil, going through the same growth cycle as that of the USA, from enormous mainframes to PCs, tablets, and semiconductors.

The eyes of the world are really on Brazil at present.

This is a mature industry that has generally existed under the radar of the rest of the world because most of the business was taking place locally. Government or local companies have been commissioning big IT projects with local players. But now, the Brazilian market has become so attractive, every IT supplier from Boston to Bangalore is making inroads and learning how to sell to Brazilian CIOs.

Last year, over 35,000 Brazilian students graduated from higher education courses focused in some way on IT services, more than half of them in the densely populated south east of the country. But even with a larger number of students taking technology courses, one of the main IT trade bodies in Brazil, Apeti, predicts that by 2020, there will be a deficit of around 220,000 IT professionals in the country.

The eyes of the world are really on Brazil at present. The FIFA soccer world cup is in Brazil next year, and the famous Maracanã stadium just reopened last week after several years of renovation. The Olympic games will come to Rio in 2016. And Brazil is a leading member of the Brics, which is starting to become a global force in world trade with the recently announced Brics development bank.

Are you working in IT and looking for a new opportunity? How about learning Portuguese and heading south to try taking one of those jobs? This isn't a market where people are just glad to have a job in IT. This is a place where group buying and crowd sourcing is normal, and social network adoption is second only to the USA. And there are just not enough IT experts to go around.

Topics: Outsourcing, Government, Tech Industry

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  • It would be nice...

    if there are numbers to which we can compare the Brazilian numbers, so we can put them in perspective. For example, population size, % of IT in term of GDP, the US/India/China's graduate counts, etc.
    • Speaking as Brazilian

      In IT, Brazil has similar problems that the United States have. It´s very difficult to find good engineers and good programmers. Official Data shows that in 2011 there were 120.000 people graduating in ALL STEM areas. In IT alone there were something like 40.000 graduates. That´s in a population of 300 million. Worse, since objective of the High School is to prepare students to face a college entrance examination and since the engineering schools are modeled after the French Grande Écoles you find many engineers that can crunch the numbers, but that sink on everything else and that have no creativity at all. You also find many engineers(And all kinds of college graduates) that does not speak a single word of English.

      There are many good solutions being created in this environment, anyway(There is Buscapé, a price comparison guide in e-commerce, for instance). And there is a Rising Middle Class, so, there is a market for tech entrepreneurs.
      • Yes, I agree the curricula at high school (technical schools such as ETECs and so on) and universities in Brazil must be more in tune with the current market needs. English language fluency is also a problem which needs to be addressed over time and associations, universities, the government and the private sector all have a role to play in solving this issue. Your point about the start-up scene is spot on - Buscapé was/is a great company, but it was created ages ago. We should be able to come up with more exciting companies that are internationally known.
        Angelica Mari
    • Hi there, thanks for your comment - the first of this blog! The idea for this initial post was to give an introduction to the tech scene in Brazil. I plan on making a lot of comparisons, analysis and gathering data for future posts so stay tuned. :)
      Angelica Mari
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