Where's the cheapest place to buy a Surface Pro in Europe?

Where's the cheapest place to buy a Surface Pro in Europe?

Summary: With the Surface Pro set to hit Europe later this month, ZDNet rounds up the cheapest — and most expensive — places in Europe to buy one.


The Surface Pro is set to be released in Europe in just a matter of days, but not everyone will be paying the same for the Intel-based tablet.

From the end of the month, the Surface Pro will be available in 16 countries in Europe: Austria, Belgium, Denmark, Germany, Finland, France, Italy, Ireland, Norway, Luxembourg, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the UK.

However, there's a difference of €150 (£127) between Europe's cheapest and most expensive 64GB Pro, and a €163 discrepancy between the highest and lowest-cost 128GB version.

Switzerland is the cheapest place on the continent to buy a Pro, charging CHF 959 (€770), or CHF 1,059 (€850) for the 128GB. Sweden is the costliest, with a 64GB Pro costing 7,895 SEK (€920) while a 128GB version setting shoppers back 8,695 SEK (€1,013).

Fellow Nordic countries Denmark and Norway are also at the more expensive end of the scale. In Denmark, the 64GB version costs DKK 6,799 (€912) while the 128GB goes for DKK 7499 (€1,006). Their Norwegian counterparts are priced at NOK 6690 (€890) and 7390 (€983).

For a number of countries whose currency is the Euro — Austria, Belgium, Finland, France, Germany, Luxembourg, Portugal, and Spain — pricing is standardised at €879 for the 64GB Surface Pro and €999 for the 128GB.

Not all Euro-using countries will pay the same, however. Italy will pay €20 extra for the 64GB, but the same price for the 128GB, while the Netherlands will pay slightly more for the 64GB at €886 but slightly less for the 128GB: €986.

The UK, meanwhile, pays slightly less than most European countries — £719 (€848) and £799 (€942) for the 64GB and 128GB versions respectively.

However, European consumers are still shelling out more than their counterparts elsewhere. In Australia, which will get the Pro around the same time as it launches in Europe, customers will pay AU$999 (€759) and AU$1,099 (€835) for the 64GB and 128GB versions.

US shoppers are still getting the best deal, though. A 64GB Pro costs $899 (€698) while the 128GB is $999 (€776). The Surface Pro went on sale in the US in February.

Malaysia, Russia, South Korea, Singapore and Thailand will also get the Surface Pro, with launch slated for the end of June. No pricing has been released yet for these territories.

Topics: Microsoft Surface, Hardware, Microsoft, Tablets

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  • Available in France since the 17th

    Hi Jo,

    just to update you. the Pro has been available in France since hte 17th May and I got one this weekend. there are some good offers with rebated gift cards and I obtained a 135 euro rebate through (FNAC) - Excuses for the advert.. This is valid through the week.

    The Pro is quite coveted and the 128GB version is very difficult to find in the different shops selling it.

    Need to say the availability is more widespread through several retailers in France.
  • $/€ Price tag

    i just love how they just switch the $ with the € to make some additional profit from us europeans
    Laurin Krystyn
    • Taxes

      To change $ to € corresponds approximately to European sales taxes.
      • That point was not clear to me

        I think most European countries list prices including VAT, while North American prices are usually before sales taxes where applicable.

        Perhaps this should be incorporated/explained as required.
  • If the US price difference is through no sales tax....

    If the US price difference is through no sales tax, why does ZDNet say US are cheapest? I would be very surprised if ZDNet were saying this flippantly.
    • If the US price difference is through no sales tax.

      Because, the US sales taxes are no where near VAT prices in Europe. Also, they vary from State to State. NJ collects NO tax from internet sales for example.