Why Apple won't refresh all iOS devices this year: The supply chain
Summary: While it would simplify things for Apple, consumers and Apple's hardware partners if all iOS devices shared a single unified connector, this is unlikely to happen overnight.

It seems increasingly likely that Apple is going to retire the 30-pin dock connector that's been present on every iPhone since its debut -- along with millions of iPods and iPads -- with a slimmer and more modern connector.
While we have no hard evidence relating to the redesigned connector itself, hardware leaks from multiple sources of what is claimed to be the metal chassis for the upcoming iPhone 5 show a radically smaller dock connector hole on the bottom of the device.
Given the weight of the evidence, I'm now almost certain that a new dock connector is incoming. If nothing else, the existing connector is almost a decade old and a significant number of its 30 pins are legacy.
Talk of a redesigned dock connector has led to more talk that this time around Apple will take the redesigned iPhone 5 dock connector and slap it into all of its iOS devices by the end of the year, including a new iPod nano, iPod touch, the 9.7-inch iPad and the much-rumored but as yet mythical 7-inch iPad Mini.
| Gallery: iPhone 5: Rumor roundup |
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It would certainly simplify things for Apple, consumers and Apple's hardware partners if all iDevices shared a single unified connector, as it would reduce the fragmentation caused by the legacy 30-pin dock and the new dock connector. However, it's rather ambitious to suggest that Apple could pull this off in one fell swoop by the end of the year.
After all, there's a small matter of supply chain.
Apple has staggered the release of new iPhones and iPads, and for good reason. Launching such enormously popular devices puts an absurd strain on the entire component supply chain. Screens and Li-ion batteries in particular are a limiting factor, but so is NAND flash and Silicon-on-a-Chip (SoC) processors.
On top of the supply chain, there's manufacturing issues to take into consideration.
The iPhone 5 launch alone is likely to be massive. During the quarter following the release of the iPhone 4S Apple sold a record 37 million iPhones. Even the iPad 2, which by then had been out for months, saw record sales of over 15 million units over the three-month period.
Releasing a new iPhone, iPad and an iPad Mini over what remains of 2012 would put an enormous pressure on Apple at a time that it can ill afford to have supply chain issues -- the highly profitable holiday period.
The last thing Apple wants is shortages and delays at this crucial sales period.
My bet -- based not only on past history but what I'm hearing from the supply chain -- is that Apple will stick to the existing release timetable. We'll likely see an iPhone announcement -- where we will also see new iPods announced -- come September or October, and this will be followed by an iPad announcement early next year.

As to the speculative 7-inch iPad Mini, it might make sense for Apple to get this out of the door by the holidays, especially if the Cupertino giant wanted to take some of the wind out of the sails of Amazon's Kindle Fire -- possibly the Kindle Fire 2 by then -- and Google's Nexus 7 tablets.
That said, given that iPad sales are still incredibly strong, the introduction of a newer, smaller, and cheaper model could cannibalize sales of the higher-priced, higher-margin 9.7-inch iPad during a period where Apple is likely to sell millions of iPads. It might be better for Apple to wait until next year and release the iPad 4 and iPad Mini together.
Also, let's bear in mind that Apple not only sells the iPhone 4S and iPad 3, but also the older iPhone 3GS and iPhone 4, and the iPad 2. Are these older, lower-priced devices going to get new dock connectors too?
Revamping the entire iOS line by the end of the year would represent the largest hardware restructure carried out by any consumer electronics manufacturer in history.
It's also worth pointing out that even if Apple did revamp the entire iOS lineup, fitting the new dock connector all round, it doesn’t solve everything. Apple has sold hundreds of millions of devices featuring the 30-pin dock connector.
Only time is going to make them go away. It's going to be years before the 30-pin dock connector is gone for good.
Image source: ETradeSupply, Nickolay Lamm/InventHelp.
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Talkback
Don't forget....
1. Apple insulting Samsung's tech as "worthless" (I don't remember what news/tech blog I saw it on)
2. The on-going battle in various courts over patent infringement.
Personally, if I were Samsung, based on Apple's comments alone, I'd tell them to take their business elsewhere. Granted, as far as I know, the two major components that Samsung supplies/manufactures are the A5 processors & NAND memory for most of the I-devices.
Remember too that this is only business ...
Not true at all...
True, but...
And don't kid yourself, Samsung needs Apple probably about as much as Apple needs them, and they know it. Their mobile arm may disagree, but their mobile arm isn't the end all be all.
The question may be Burn Bright or Burn Long
Clueless much???
That would be as dumb as saying Apple isn't going to do what they want because they might not be able to keep up with demand. Business 101, not being able to keep up with demand because you are insanly popular is the ultimate goal of every business.
Think about it.
Clueless MORE?
Not being able to keep up with demand because of reduced production is not a situation any business aims for. This is what Apple will face if they dump Samsung for 2nd best supply chain.
That is a lot different to maintaining production capacity and have growing demand for the products.
In the end, if a customer can't sell an iphone due to supply problems, there is a huge chance these customers will gravitate to Samsung's offerings. Samsung's extra production capacity shifts from supplying Apple with wholesale low-margin components to supplying their own high-margin mobile phone division. Samsung ends up selling phones to plug the gap that Apple leaves behind with supply problems.
With Samsung now selling their SGS3 like hotcakes with unprecedented levels of promotions outside of Apple, I don't imagine Samsung losing any sleep over losing Apple as a customer. Meanwhile, Apple will struggle without the Samsung supply chain.
Apple loses, Samsung wins.
Very clueless but we all knew you were
@i8thecat4
Apple is Samsungs best customer... Do you think Samsung is going to brush off their best customer?
[/quote]
WRONG!
Samsung is Samsung's best customer.
Samsung make high margin consumer products to compete with Apple.
Do you think Samsung is going brush off Samsung to look after Apple?
Apple Needs Samsung much more
Uhm, OK
Money trumps hurt feelings
Not true
And ending their relationship does what?
A few flaws in your Samsung strategy...
Two, telling them to take their business elsewhere is just flat out foolish from a business perspective. iPad and iPhone are two of the best selling mobile devices. I doubt Samsung's manufacturing/fabrication arm wants to lose that business because their mobile phone arm wants to take their ball and go home.
Apple & Samsung
Dropping Apple as a customer would free up manufacturing capacity for Samsung to make more devices. If supply problems for Apple creates the opportunity for Samsung to sell more phones, then it's doubly good as making high margin products and selling to retail has to be more profitable than selling low-margin components to Apple. It is clearly evident that Samsung is persuing this path and getting themselves from any dependency on supplying Apple. If Samsung stopped supplying Apple tomorrow, Samsung profits would increase in the long run. Apple profits would suffer.
When did I ever say that?
And, quite honestly, it's not a huge secret that Apple has been courting other suppliers, so if and when Samsung would tell Apple to take their business elsewhere (which I bet never happens), Tim Cook most likely has as Plan B (and a Plan C).
And, it's a huge risk to assume that the manufacturing capacity freed up by kicking Apple to the curb would be filled by increased demand for Samsung phones. There are a ton of Android OEMs out there, so even if Apple had supply issues, it's far reality that Samsung is going to get every sale that Apple might lose.
Common sense and thought
If Samsung told Apple to take their business
They dont