Windows Phone doesn't excite many after two years; BlackBerry should clinch 3rd place

Windows Phone doesn't excite many after two years; BlackBerry should clinch 3rd place

Summary: After more than two years, Windows Phone still claims less than 3% of market share. BlackBerry 10 will be launching here in the US soon and I think they will increase their share to 3rd place and may even pass iOS in a couple years.

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Windows Phone doesn't excite many after two years, BlackBerry should solidify 3rd place

Larry Dignan just posted the IDC report capturing smartphone market share for 2012 and I wanted to chime in with a few thoughts. As you can see in the results, Android continued to roll, iOS remained flat and successful, BlackBerry dropped significantly, and Windows Phone had a small 1 percent jump.

Larry asked about the chances for BlackBerry and Microsoft to garner momentum. BlackBerry basically took the year off in 2012 so it was no surprise to see them lose almost 5 percent of the market share; but they still remain in third place. With the release of BlackBerry 10 and solid Z10 and Q10 hardware, I believe we will see a BlackBerry come back in 2013.

BlackBerry has a compelling enterprise story to tell with their BES 10 support and BlackBerry Balance; if they can get government agencies and large corporations to continue using BlackBerry while bringing in new customers, they even have the potential to surpass iOS in a couple of years.

They also have a compelling consumer story with a fresh UI and features that make BYOD the best it has ever been on a BlackBerry. iOS went from 0 percent to 15 percent rather rapidly. As I hear more and more people say they are bored with iOS, there is an opportunity for someone to come in and fire up the market again.

One the other hand, while Windows Phone 8 is an updated platform, it is not a new platform -- and looks nearly the same as Windows Phone 7. Microsoft has been selling Windows Phone 7 devices for over two years now and it is still not grabbing the attention of consumers or the enterprise. Windows Phone relies on Nokia for the limited share they have. Even though I am a fan of Windows Phone, I don't think they ever will move ahead of BlackBerry into that third spot.

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Topics: Mobility, BlackBerry, Smartphones, Windows Phone

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127 comments
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  • I was kindof disappointed in the z10

    The reliability isn't very good. Sure, its miles ahead of the storm/storm 2, but still...

    I felt that for a business handset, reliability and smoothness should be the number 1 concern, not apps or camera.
    the_tyrant
    • Not disappointed!

      Had my z10 for a few days and I am very happy with it. I have had no reliability problems and as for performance I have been comparing it with my daughters iPhone 4s and it is certainly faster.

      This is my first BB and I would recommend it to anyone after having previously played with Android and iPhone. Cannot comment about WP8 as people at work who have tried it have been negative about it.
      pjc158
      • The only thing slowing WP down is supply

        The demand is there but Nokia was so financially strained they didn't produce enough to meet it, which is about to improve soon.
        LBiege
        • Two years?

          the only wp7 option for most of it was junky htc trophy phones.

          You should really only count nokia 900 and on
          everss02
          • Nope

            The Samsung Titan and Titan 2 were probably the most popular Win7 phones but even you can't remember that because so few people owned them.
            Maha888
          • *Sigh*

            HTC released the Titan and Titan II. Samsung have released some good Windows Phones but didn't put enough into the platform to be successful in it. LG, Huawei and a few others are joining the WP game, so I expect the writer of this article will be wrong, with WP taking a lot more share than he thinks.

            After encouraging a couple of friends to get Lumia 710s when they were cheap, my dad has now bought a Lumia 820 of his own accord (admittedly because he knew I could help him out if he needed it) and he has got into the platform and lead my sister to buy a 620 herself. He's now told me that his friend bought his wife an HTC 8S and they love it. I am starting to see them around the place more than ever now, most notably more HTC devices than before too.
            Oli Mills
        • Keep dreaming dude

          They can't give them away! I see two for the price of one ads quite regularly, doh!
          GoPower
        • You are out of your mind

          I do think WP will be #3, not Blackberry, which I see withering away...but not if MS doesn't get off their duff. The reason WP doesn't excite anyone is that there has been almost no progress since NoDo. Every new update also takes things away. I moved from an Arrive to a Lumia 920, and I must say that there is very little to recommend the latter over the former, and about as much to recommend the former over the latter. They just haven't *fixed* much of anything, and the few things they did fix came at the cost of many other things being broken. Indeed, aside from support for better hardware -- including the brilliant NFC -- the only really tangible improvement in WP8 over WP7 is background GPS and some pretty broken (but still better than nothing) USB drive support. But that comes at the cost of stability (W8 kernel is unstable on all systems, PCs and phones), a browser that actually works less well, Zune, wireless sync, a working PDF reader, and the incredible PhotoSynth. In all, a wash, *if even*. I think many would look at that list and say WP is going *backwards*.

          As for things that WP inexplicably just plain lacks, here's a partial list:
          Where is the usable email client?
          Where are the separate volume controls?
          Where is the Skype client (the one we have doesn't count)?
          Where is the cross-platform App store? And speaking of the store, where are the tokens, gifts, etc. that make it modern?
          Why do toast notifications still disappear into the ether?
          Where is the native RDP client? This should go both ways, BTW, so that I can control my phone from my PC, as well.
          Why does the built-in Office still s*ck so badly compared to the solutions on other platforms (most notably Docs to Go on BB)?
          x I'm tc
          • You say that he is out of his mind

            .. thinking that Blackberry will increase its lead over WP.
            Then you enumerate several things that WP lacks, but most of which BB aces.
            Where's the logic?
            radleym
          • Bada has moe market share than WP8

            I read an article on a tech site today that WP8 has 1.8% market share and Bada has 2.1%. i"ll try to find the article. What it means is that WP8, with its massive marketing, has less market share than an OS most people have never heard-of. That has to be of concern to MS.
            Wakemewhentrollsgone
          • Wow- Pretty incredible list there

            x is bringin' it!
            Maha888
        • The only thing slowing WP down is supply?

          Because everyone who wanted a Windows phone couldn't get their hands on one?
          Maha888
          • I couldn't

            Verizon just isn't carrying the Lumia 900, so I have to wait. Only carrier with a signal where I live.
            karps
          • HTC 8x

            I bought it getting sick of waiting on Verizon to get the Nokia 920 (or 922) and got the 8x. The only real difference I've noticed from the Nokia's that my friends have is that they have a better camera and photo software. I that isn't that important to you, get the 8X, I love this phone.
            rgoins@...
      • People at your work have not used WP8

        They wouldn't be negative about it, especially if they came from blackberry or iOS

        please don't lie
        Trentski
    • Admins Dont Want BES!!

      Every enterprise customer I know is pulling out Blackberry Enterprise Servers (BES). So even if people want to buy it, the reason companies adopted it was because they were managed. The last things that they want to do is bring those expensive servers back. Windows Phone on the other hand are fully managed with tools that IT already owns. (SCCM)
      pauledl
      • Agreed. At one time, BlackBerry could count on ...

        ... BES income from the enterprise. Now that BlackBerry 10 supports Exchange ActiveSync, the enterprise can dump BES and BlackBerry users will no long have to pay a 50% premium for corporate data through their carrier.

        Everybody winds but BlackBerry - who loses income from corporate BES and from carrier upcharges for corporate data. And, as you point out, Exchange ActiveSync gives the enterprise all of the control they need.
        M Wagner
        • Wrong

          ActiveSync does NOT provide all the control they need. It's a limited email connector with basic policies. It does nothing for App deployment and management. Cannot be consistently enforced and as seen with Apple - can break quite easily and bring your Exchange server down.

          BB10 uses EAS but only for sync. Management is still provided by BES and security and transport still via NOC. There is no special data plan needed anymore. And if you have no need to manage the devices you can use EAS just like iOS, Android and Windows Phone.
          MobileAdmin
          • Doesn't matter...

            it's all about saving $$$. I work for a large enterprise and I've recently been informed that all new employees will get new blackberry 10 devices using ActiveSync. Once they have all been changed out over the next year or so, they are dropping BES altogether. I would prefer BES, but the big guys upstairs have been sold on the cost savings.
            kstap
          • Poor decisions

            I always find it amusing when corners are cut to save $$$ and then you have a major DLP event and after the audit and fines they scramble to NOW get secure solutions in place.

            Penny wise I guess.
            MobileAdmin