Yahoo CEO eyes Twitter exec. for 'media role': report

Yahoo CEO eyes Twitter exec. for 'media role': report

Summary: Yahoo hires a Googler, and the Googler tries to hire a Twitterer. It's like a Russian doll of tech hirings.


Yahoo chief executive Marissa Mayer is trying to hire a high-level Twitter executive to help turn the company back on the product side of things, a report suggests.

The report, from AllThingsD's Kara Swisher, says Katie Jacobs Stanton, Twitter's head of international markets, has been eyed to take on a role at Yahoo that would help spin the company back onto a media focus, citing people close to the situation.

Stanton was one of the driving forces to Google Finance, the search engine's financial news and ticker service, who went on to create Yahoo Finance -- one of the most popular products in the Yahoo online portfolio -- between April 1999 and October 2002. 

As AllThingsD explained: "She knows media," and that's exactly what Yahoo is: a media company.

But that may be about to change. While Mayer remains in her honeymoon period before she takes maternity later this year to have her first child, it's likely she will start replacing the top spots within Yahoo to create Google 2.0, or C- or VP-level leadership based on her own pickings.

This week, Mayer shifted the company's ethos towards 'products, not profit,' according to a Wall Street Journal report. Mayer recently removed the ticker from the company's internal website, dubbed Backyard, in a bid to shift her employees' focus on the products they are working on, rather than the company's finances.

(The finances, by the way, aren't looking too bad. The technology giant turned media company cleared the low bar set by Wall Street while disgraced former chief executive Scott Thompson was still in the boss' chair.)

What goes on next will be interesting. Yahoo continues to stumble around in its bid to work out exactly what it wants to be. Under Thompson and interim-CEO Ross Levinsohn, it was clear that the "media company" route was it. That was clear with the Clear Channnel digital radio deal and the Spotify pact in June. Now Mayer is in the chief's chair, it could be that the firm is trying to take on Google at a low-level. 

Who Mayer will pick in the coming weeks and months will be interesting: Yahoo could become a smelting pot from Facebook, Google, and Twitter and others, in order to create a wealth of insider knowledge to build Yahoo back up from the ground-up. 

Both Yahoo and Twitter were unavailable for comment outside U.S. business hours. 

Topics: Tech Industry, Google, Social Enterprise

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  • So far I like what Mayer is doing.

    Global market is the way to go. Now if the board would just stay out of her way there could be progress.
  • Facebook, Twitter, and Google?

    Not liking the direction in which Marissa is going.

    Facebook, while having the biggest social network, isn't exactly a good model from which to draw executive experience or service model. Twitter is not any different. Google, while successful, is still mostly a combo of search engine and advertising. So, what would Google experience bring to Yahoo? More search engine and advertising experience?

    Yahoo needs to become the number one visited portal again, with a front page which attracts and keeps the visitors busy, and sends them on to more services, where those visitors will be kept busy. The longer a visitor stays on Yahoo property, the more likely that, no matter what the service, the property could be used to sell advertisements. Chatting services or forums are fine, and so might be social sites, but not as a primary services; those should be just complementary services.
  • Are you planning to quit?

    Maybe it's just me, but I'm creeped out at the thought that people are printing rumors that so-and-so is being recuited away from their job. Maybe this deal is finalized, but nothing says that, and if it isn't finalized, it is a major disservice to Katie Jacobs Stanton.
    Robert Hahn