Zendesk is expanding its customer service and ticketing platform to the mobile space, which should help businesses and their customers cover considerably more ground.
The software provider touts that the new mobile customer portal can enable its customer base of more than 20,000 companies to extend current web-based help centers to mobile devices as quickly as overnight.
Zendesk cited a survey in a statement that asserts more than 87 percent of the world’s population are using mobile devices. Certainly, this is a good reason to consider adding mobile support, but it's really a no brainer at this point.
At this point, it seems like if you're not going mobile, you're not going anywhere. Just look at the mobile-first business movement taking off.
To put this into another perpsective, Box CEO Aaron Levie recently asserted that mobile should be considered a starting point rather than an end goal or something you tack on later.
Thus, Zendesk's shift in what is likely the right direction also improves its competitive angle with the likes of Salesforce's customer service platform, Desk.com, which debuted earlier this year with both desktop and mobile support from the get-go.
Zendesk's mobile help centers are supposed to be available "across any mobile device," specifically iOS, Android, BlackBerry, and Windows Phone products.