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An Israel-based startup company, Visualead, has launched a new technology that will change the way QR codes are displayed on ads. Visualead’s embedded QR codes don’t exactly hide the QR code, but make codes "odd-looking" to attract interest of a viewer just enough to make them pull out their phones and scan it.
Visualead’s generator enables users to embed QR codes into any image or advertisement in a user-friendly way without the need for any graphic design skills.
Funded in April 2012 by Kaedan Capital investment group and private angels Visualead's mission is to make QR Codes more appealing for customers and more valuable for brands.
Weathermob is a crowdsourced weather app with 100,000 monthly active users in 136 countries who create the Weathermob ‘army,’ collecting weather data all around the globe and improving the quality of everyone’s weather information.
Weathermob provides weather from the ‘ground up’ rather than forecasts which come from the "sky down". Weather and climate data is extremely important for business. Weathermob lets the social component of weather reporting come to the fore with real-time weather data and mapping in an app.
No longer a start up but this company has been in the news this year. Xobni is the smart way to manage your inbox. It includes updates from your contacts on LinkedIn Facebook and Twitter. Xobni was acquired by Yahoo for $48M in July 2013.