Adobe sees 35 percent sales growth in South Asia

Summary:Adobe Systems Inc expects revenues to grow 35 percent in South Asia this year, particularly in markets such as Singapore and Malaysia.

This should come from an increasing number of Web pages as more companies in the region take to cyberspace. The rise in content will mean bigger demand for Adobe's desktop publishing software.

The company is known for Adobe Acrobat Reader, which has become a common standard for document distribution on the Web.

Adobe senior vice president for worldwide sales Graham Freeman, who made the optimistic forecast, also noted that the company's anti-piracy efforts will continue to pay off in 2001.

In fact, Freeman estimated that almost half of its South Asia business in last year came as a result of anti-piracy initiatives. He declined to provide revenue details but claimed that South Asia sales grew 265 percent last year.

"Our anti-piracy campaigns last year, in Malaysia and Singapore particularly, gave us a significant one-off revenue stream," he said, explaining last year's hefty figure. "We do not expect to see that repeated."

Regional markets include Singapore, Malaysia, Thailand, Indonesia, India and the Philippines.

Adobe's worldwide sales for the year ended 31 November 2000 hit US$1.27 billion. The company does not provide regional breakdowns. This should come from an increasing number of Web pages as more companies in the region take to cyberspace. The rise in content will mean bigger demand for Adobe's desktop publishing software.

The company is known for Adobe Acrobat Reader, which has become a common standard for document distribution on the Web.

Adobe senior vice president for worldwide sales Graham Freeman, who made the optimistic forecast, also noted that the company's anti-piracy efforts will continue to pay off in 2001.

In fact, Freeman estimated that almost half of its South Asia business in last year came as a result of anti-piracy initiatives. He declined to provide revenue details but claimed that South Asia sales grew 265 percent last year.

"Our anti-piracy campaigns last year, in Malaysia and Singapore particularly, gave us a significant one-off revenue stream," he said, explaining last year's hefty figure. "We do not expect to see that repeated."

Regional markets include Singapore, Malaysia, Thailand, Indonesia, India and the Philippines.

Adobe's worldwide sales for the year ended 31 November 2000 hit US$1.27 billion. The company does not provide regional breakdowns.

Topics: Malaysia, India, Philippines, Piracy, Singapore

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