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Ford mounts $3.5 million online spin campaign

Ford Motor Co. is now the top advertiser on the Web.
Written by ZDNET Editors, Contributor

Ford Motor Co. is now the top advertiser on the Web. But its $3.5 million campaign isn't aimed at yuppies buying gas-guzzling SUVs. It's a massive spin control effort to deflect the negative press from a tire recall affecting millions of Ford owners, a new study shows. Full story. -- Ben Charny, ZDNet News

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