Ford mounts $3.5 million online spin campaign

Summary:Ford Motor Co. is now the top advertiser on the Web.

Ford Motor Co. is now the top advertiser on the Web. But its $3.5 million campaign isn't aimed at yuppies buying gas-guzzling SUVs. It's a massive spin control effort to deflect the negative press from a tire recall affecting millions of Ford owners, a new study shows. Full story. -- Ben Charny, ZDNet News

Topics: Tech Industry

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