Google opens data center Kimono: Why cloud players will follow

Summary:Google and Facebook are opening up about their data centers. Why? It's the best asset to earn trust as a steward of your data.

Web giants are throwing the doors open to their data centers in a move that would look bizarre in most industries. This go round it's Google, which is showing off its Lenoir, NC data center.

While the Google data center tour is interesting, it's probably worth pondering the motives to being press friendly. Facebook, which opened its doors to our own Jack Clark recently, and Google depend on the following bonds with customers:

  • Privacy of data;
  • Trust;
  • Keeping your information in the cloud;
  • Delivering data when you want it.

As a result, the customer needs to feel that the likes of Google and Facebook, which has been more open about its data center efforts of late, are technologically savvy and know what they are doing. Enter the stories about custom servers, how hard drives are destroyed, backup systems and 24/7 uptime. On the enterprise front, Google and Facebook are setting the data center pace and freezing out OEMs

In other words, data centers are the competitive differentiator in the cloud. At this pace, Apple, which has to highlight its own cloud chops, may even open its doors. Microsoft is another one that could highlight its data centers to push its Azure services. Amazon is unlikely to open its data center doors---unless Google encroaches on Amazon Web Services somehow.

Enterprises have known for years that data centers are a competitive advantage. For companies like Google and Facebook and cloud providers, data center prowess is a selling point.

The upshot here is that data centers are likely to be popularized with the general public. In the not-to-distant future, tech giants everywhere will be yapping about their data centers.

Here's a quick tour of Google's data center, which is now on Street View.

googleserverroom
Google's server room.
googleserver2
A Google built server.
goognetworking
Google's networking room.
googtape
Google's tape backup.
googdiskdrivekiller
Google destroys a failed hard drive.

Topics: Data Centers, Cloud, Google, Networking, Storage, Virtualization

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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