Is Google punishing press release sites?

Summary:The latest Google algorithm doesn't like press release distributors and traffic has plunged.

Google's latest algorithm update, Panda 4.0 appears to be punishing sites that host and distribute press releases, by demoting them in its search rankings reports Barry Swartz at Search Engine Land:

"...since Panda 4.0 hit... PRWeb.com, PR Newswire, BusinessWire and PRLog all seem to have lost significant rankings in Google."

He published a series of charts that show traffic plunging down a cliff, as much as 71% in some cases. This could become a huge problem for companies trying to distribute news and other information.

It is also affecting the distribution partners of press release sites such as Bloomberg, which are paid to host the press releases.

Foremski's Take: Last year  Google warned  companies not to stuff too many links and keywords into press releases or it would penalize them in its search index. Press release sites had become a favorite way for companies to boost their standing in Google's index because they are distributed to many other high-ranking web sites, creating hundreds of back-links. Google's algorithm considers links from top sites to be a sign of trust and gives those pages a high rank for specific search terms.

Google considers PR firms and other marketing companies, to be similar to its hated search engine optimization (SEO) firms because they all work to boost visibility for their clients through paid activities rather than through merit.

Google wants search results that reflect the natural, "organic" popularity of web pages because they contain useful information. Anything that is done to try to game the Google algorithm is considered against its rules of service and can result in a ban from the search index. This means that traditional PR and marketing practices fall into the SEO category, in Google's view of the world.

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Topics: Censorship

About

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. He writes the popular news blog Silicon Valley Watcher--reporting on the business of Silicon Valley.Tom arrived in San Francisco in 1984, and has covered US technology markets for leadi... Full Bio

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