New Relic has a new partnership with Major League Baseball that will aim to showcase how player performance data is used by both baseball teams and the businesses behind them.
The software analytics firm already had an existing relationship with professional baseball, powering the code-level data and analytics in every application MLB rolls out.
This latest effort is more of public outreach campaign comprised of original programming on the MLB Network and plans for technology focused events at select MLB ballparks.
As for the content, the two companies will produce a segment for the weekly show MLB Now called "Digging into the Data". The segments will try to explain how player performance data is used and spotlight how analytics can be applied on the field and in the office.
"New Relic has been a valued partner in helping ensure we continue to create and deliver the best digital experiences for baseball fans," said Noah Garden, EVP for MLB Business. "The importance of data and analytics to our business grows each and every day and the shared values of this partnership have enabled seamless teamwork across the companies to-date, and is sure to continue with this great campaign."
MLB has been somewhat of a tech aficionado as of late, recently striking a deal with Apple to supply every team dugout with an iPad Pro. MLB has allowed iPads in dugouts since mid-2015. MLB even has its own New York-based technology company, MLBAM.