OzEmail lifts customer numbers amid broadband discount war

OzEmail said today it has "doubled" the number of new customers joining its ADSL and wireless broadband services just days after dropping its upfront fees for broadband Internet access.Trevor Duff, OzEmail managing director, anounced the takeup boost today, 12 days afterOzEmail waived its line activation fee and offered a free modem to customers who signed up for broadband for a 12-month period.

OzEmail said today it has "doubled" the number of new customers joining its ADSL and wireless broadband services just days after dropping its upfront fees for broadband Internet access.

Trevor Duff, OzEmail managing director, anounced the takeup boost today, 12 days after OzEmail waived its line activation fee and offered a free modem to customers who signed up for broadband for a 12-month period.

OzEmail also previously announced that customers who already have a broadband modem can sign a six-month contract and be eligible for free line activation. Customers are also given a choice to pay for their modem and line activation and not be tied to any contract.

OzEmail also waived the AU$99 line activation fee for its new high speed wireless service --Metrowide Wireless. The AU$215 modem cost remains, but customers are free from signing any lengthy fixed-term contracts.

Duff said aside from attracting new people, OzEmail has seen a large number of dial-up customers who have switched over to broadband plans.

In the first weekend after the announcement, Duff said they recorded a "five-fold increase" in the number of the company's existing dial-up customers who signed up for broadband.

"The upfront costs have long been a major barrier to the widespread adoption of high-speed Internet in Australia. While we were obviously confident this new offer would provide a marked increase in broadband uptake, the response we've received even after only a few days has been nothing short of amazing. This, in a year that has already seen us treble our broadband sales over last year," Duff said.

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