Salesforce Marketing Cloud adding Instagram analytics
Although the cloud giant has stepped away from the explicit "social enterprise" rhetoric in recent years, social media continues to be one of the pipelines that keeps Salesforce.com running.
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The latest integration for the company's cornerstone Marketing Cloud platform is tapping into a social media brand that also might have been written off in the past but can be no longer -- at least not by major retailers.
That would be Instagram, which will be delivering data to the Marketing Cloud through its advertising API.
"Global brands like L'Oreal, McDonald's, KLM and Chobani were among the early adopters, utilizing Instagram to engage with customers, convert fans into brand advocates and find new customers," noted Scott McCorkle, CEO of Salesforce Marketing Cloud, in a blog post on Tuesday.
Instagram's business arm sees roughly 70 million photos uploaded daily and 2.5 billion likes per day as well, on average.
The Instagram infusion follows up a refresh for Salesforce's Marketing Cloud in June, which included some additions to its upgraded Journey Builder tool for mapping customer experiences and engagement.
Marketing Cloud subscribers can likely expect more news, features and updates soon as Salesforce's annual extravaganza, Dreamforce, is just over a month away. The San Francisco-headquartered corporation will also be publishing second quarter financial results on Thursday, August 20.
Image via Salesforce.com